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Audi driving experience

Audi driving experience

Date of publication: 30.04.2025

Snow, ice, quattro: your winter adventure starts here.

Do you share our enthusiasm for design and driving dynamics and want to experience Vorsprung durch Technik for yourself? Then you will find just the right thing in our winter program 2026, whether you are a beginner or a sports car enthusiast, with our professional instructors you will develop your skills in different levels. Of course, with a focus on the special requirements for vehicle and driver on snow and ice. Experience how quattro technology allows you to push your own limits as you drift across frozen lakes with controlled dynamics.*

Audi driving experience center

Discover a range of on- and off-road driver training programmes at our Audi driving experience center in Neuburg an der Donau.

Audi RS 3 Sportback: Fuel consumption (combined): 9.6–9.3 l/100 km; CO₂ emissions (combined): 217–211 g/km; CO₂ emission class: G

Date of publication: 20.11.2024

About us: Experiencing “Vorsprung” since 1982.

For more than 40 years, the Audi driving experience has been offering events for people with a passion for driving and the desire to continuously improve their skills behind the wheel. In addition to classic driver training courses, our programme encompasses challenging training at a high performance level as well as international driving experiences with the focus on learning success and fun behind the wheel. The Audi driving experience instructors contribute their expertise from the world of motorsport and help you to hone your skills behind the wheel and get the most out of your training. As a result, your Audi driving experience is certain to be an unforgettable experience.

The passion for progress is part of our DNA and has brought many innovative technologies to the road. Discover the next level of intelligent performance for yourself, for example with the Audi RS e-tron GT performance* .

Date of publication: 05.05.2025

The Audi RS 3 driving experience*. Developed exclusively for your Audi driving experience.

We would also like to present the exclusive Audi RS 3 driving experience*, where you get to drive an Audi RS 3* specially developed and modified to handle the most demanding challenges of our Audi driving experiences. Note that the Audi RS 3 driving experience* is not approved for use on public roads, is not available for purchase and is exempt from Directive 1999/94/EC – in other words, this is an exclusive offer for true motorsport enthusiasts only!

Black/grey Audi RS 3 driving experience with orange rims and stripes is illuminated in a dark hall.

This special vehicle offers a truly unique driving experience – whether during harsh winter conditions, on hot summer days, at the driving experience center in Neuburg or out on the race track.

Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

A green and a black Audi drive over a snow-covered surface, with the words “Bring-a-Friend Program” written in black lettering below them.

Bring-a-Friend

Experiences grow when you share them.

Discover our new Bring-a-Friend program and share your enthusiasm for the Audi driving experience. Recommend our training courses* and tours to friends or acquaintances who don’t know us yet and be rewarded with a €300 voucher*.

The voucher is valid for three years and can be redeemed for all Audi driving experience events. Our thanks to you for new driving experiences!

And this is how the Bring-a-Friend program works:

1. Eligibility to participate:

The program is open to all our customers* who have completed at least five Audi driving experience events since 2018. The recommended friend must not have taken part in one of our events before.

2. Recommendation:

When booking an Audi driving experience event on our website, the recommended new customer enters the name and e-mail address of the recommender in the “additional information” box, together with the code BaF2025. This information at the time of booking is essential for the recommendation process.

3. Voucher issue:

The existing customer will receive a €300 voucher by e-mail as soon as the new customer has taken part in the driver training or tour.

4. Validity:

The voucher is valid for three years from the date of issue and can be redeemed for all Audi driving experience events*.

5. Redemption:

The voucher is transferable* but cannot be split. It can only be redeemed for future events*. It is possible to redeem several vouchers for one event or to combine them with an Audi driving experience gift voucher. Payment in cash or payment of a residual amount is not possible*.

Woman and dark-haired man talking in front of a red Audi in a snowy landscape with a black Audi in the background.

You have any questions?

You can reach us at any time.

Mail: drive@audi.de
Phone: +49 841 8932900

Audi driving experience center
Heinrichsheimstr. 200
86633 Neuburg a. d. Donau

Here you will find our general terms and conditions and data protection notice.

Dark blue Audi model with white Audi driving experience lettering and winter tires from Pirelli in the snow (view only from Pirelli tires and model side below).

Pirelli Reifen

Find the right tires for your Audi.

Discover the selection of Pirelli passenger car tyres for Audi. Choose the best ones now!

*The vehicle shown is no longer configurable. If you are interested, please check https://www.audi.de/de/brand/de/neuwagenboerse.html or contact your Audi partner.

Audi driving experience continuously works on increasing the sustainability of the driving experiences offered and strives to largely avoid and reduce emissions. The emissions generated during the driving programs are recorded, and unavoidable emissions are annually offset through quality-assured climate protection projects in collaboration with VW Kraftwerk GmbH and Volkswagen ClimatePartner.