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Red Audi RS e-tron GT performance drives in the snow in the best weather (Pirelli logo is on the picture)

Audi driving experience

Absolute Snow GO. The winter program of the Audi driving experience. This is Audi.

Do you share our enthusiasm for design and driving dynamics and want to experience Vorsprung durch Technik for yourself? And take your driving performance to the next level at the same time? Then you will find just the right thing in our winter program 2025, whether you are a beginner or a sports car enthusiast, with our professional instructors you will develop your skills in different levels. Of course, with a focus on the special requirements for vehicle and driver on snow and ice. Experience how quattro technology allows you to push your own limits as you drift across frozen lakes with controlled dynamics.*

Audi driving experience center

At the Audi driving experience center in Neuburg an der Donau, varied driving training courses await you - on-road and off-road.

Green Audi RS 3 Sportback with white Audi driving experience logo

Audi RS 3 Sportback: Fuel consumption (combined): 9.5–9.3 l/100 km; CO₂ emissions (combined): 217–211 g/km; CO₂ emission class: G

Intensive experiences since 1982

For over 40 years, Audi driving experience has been accompanying drivers with very different levels of performance and experience. As well as classic training, our programme today includes, among other things, challenging, international events that focus on learning success and the experience. Experienced instructors, some of whom are originally from motor racing, will help you get the most out of your training and ensure that you have a professional and unbeatable experience.

The passion for progress is part of our DNA and has brought many innovative technologies to the road. Discover the next level of intelligent performance for yourself, for example with the Audi RS e-tron GT.

Woman with dark long hair sits in an Audi model, on the passenger side a woman in red t-shirt looks through the window and explains the vehicle

What you can expect

Before you get started in the latest, sporty Audi models, you will learn the theoretical basics and exciting background information on driving physics and driving technique. At the same time, our summer and winter training courses build on each other, which means that you can continuously improve your skills and enjoy our challenging events on race tracks, off-road events and discovery drives to the full. Driving in challenging conditions, for example, is an elementary part of our driver training in winter: put your reflexes to the test by stabilizing an oversteering vehicle and learn how to master icy surfaces. You want even more? Accept the challenge of drift training or compete with like-minded drivers at the Drift Challenge in Saalbach.

Exclusive driving experience with the new Audi RS 3 driving experience*

We would also like to present the exclusive Audi RS 3 driving experience*, where you get to drive an Audi RS 3* specially developed and modified to handle the most demanding challenges of our Audi driving experiences. This special vehicle offers a truly unique driving experience – whether during harsh winter conditions, on hot summer days, at the driving experience centre in Neuburg or out on the race track. This ensures that we fulfil our mission to give participants a feel of what it’s like to race an Audi under the guidance of experienced instructors. Featuring bucket seats, 4/6-point racing seat belts and a striking design, its motorsport credentials are unmistakable. Note that the Audi RS 3 driving experience* is not approved for use on public roads, is not available for purchase and is exempt from Directive 1999/94/EC – in other words, this is an exclusive offer for true motorsport enthusiasts only!

Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

Rear view of someone holding a white helmet with Audi logo, in the background blurred a red Audi model

An experience as unique as you are

Enjoy a bespoke Audi driving experience, tailored precisely to your needs, wishes and driving skills. Discover the performance of our more powerful models – as part of an individually tailored driving experience prepared by you in close consultation with your personal instructor team. You can choose between an intensive, one-on-one session or a small group event, the perfect option for exclusive company events.

Red Audi RS e-tron GT performance drifts in the snow

Gift a voucher for the Audi driving experience

Looking to gift an unforgettable experience to a special person in your life? Then why not purchase a voucher for an Audi driving experience, packed with passion and driving fun? Decide on a value of your choice and let the recipient decide for themselves which driver training they want to experience. The voucher can be redeemed or used as part-payment simply when booking the chosen training via our booking page. If the value of the voucher exceeds the cost of the training, the person will receive a new voucher for the difference. The gift voucher is valid for 3 years from the date of issue and is non-refundable and cannot be exchanged for cash. It may be transferred to another recipient. Please note that training participants must meet the requirements of the Audi driving experience. These include the minimum age of 18 and a valid driving licence. For the Audi tour experience, there is a minimum age of 23 or the participant must be accompanied by a person who is at least 23 years of age.

The Audi driving experience voucher can be redeemed only for events organised by Audi driving experience Germany (booked via the web pages www.audi.de/driving or www.audi.com/driving). It is not valid for events at our cross-border destinations (Austria/Switzerland/Italy).

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Brunette woman sitting behind the wheel of a car

General information

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Contact details
If you have any questions, you can reach us at any time using the contact details below!

Mail: drive@audi.de
Phone: +49 841 8932900

Audi driving experience center
Heinrichsheimstr. 200
86633 Neuburg a.d. Donau

Oben im Bild: GERcollector, Recht im Bild: Youtuber Felix von der Laden steht vor einem dunkelgrünen Audi Modell im Schnee bei der Audi ice experience in Finnland,

Influencer and YouTuber test the Audi ice experience

GERcollector tests Audi ice experience in Finland
The well-known car influencer GERcollector took part in our top training "Finland Pro Exclusive experience with Mattias Ekström" and drove the Audi RS 3 driving experience*.

Let yourself be inspired and experience our converted Audi RS 3 driving experience* at our summer and winter driving training courses.


Top-YouTuber tests Audi ice experience
The well-known YouTuber Felix von der Laden spent a day at the Audi ice experience in Finland together with Mattias Ekström - and tested a converted RS 3* for the next season. Our 2025 summer and winter programmes will allow you to get behind the wheel of a vehicle specially modified for the Audi driving experience: the Audi RS 3 driving experience*.


What satisfied participants say*

Read in our customer feedback what experiences participants have had with our driving experiences and gain insights into the world of Audi driving experience events.

Customer satisfaction winter 2024: 4.83 out of 5 stars

„A unique experience to be able to drive safely on ice in complicated conditions. An opportunity to learn, know the vehicle's reactions and be ready for real situations. An experience that is very enjoyable, very fun and surprising.”

„Es war ein sehr stimmiges Konzept, super organisiert, die bestens Instruktoren. Gerne komme ich wieder.“

„Die Autos waren der Hammer… und die Nutzung der Fahrzeuge ohne Einschränkungen, natürlich mit einer gewissen Eigenverantwortung. Der Fahrspaß war umwerfend !! Das Audi Team hat herausragende Arbeit geleistet. Gemahnt und laufen lassen … so muss es sein !!!“

„Das (zum Glück) nicht alltägliche fahren, mega“

„Eine sehr schöne Unterkunft mit einer top Verpflegung. Alle Organisatoren/Instruktoren waren sehr freundlich und fachlich top.“

“The instructors are the best. They know what they are talking about. The atmosphere is very friendly but the exercises are challenging. The instructors have very high standards and don't just throw around compliments unless they are really satisfied with your driving. I really recommend Audi driving experience! Ice driving is real fun!”

Dunkelhaariger Mann mit heller Winterjacke lächelt und will einen anderen Mann (Mann wird nur von hinten gezeigt)empfangen, im Hintergrund verschwommen Schnee und Wälder

Forms

Here you can find all important documents for download as PDF file.

Frequently asked questions

Do you have questions about the Audi driving experience? Our FAQ section answers your most frequently asked questions.

<p>Yes, up to two people can be registered to participate at the same time via the booking tool.<br></p>

For an all-round carefree feeling, accommodation, full board and fuel and charging electricity costs are included in the price of the Audi tour experiences.<br>

<p>The vehicles are provided by Audi and – unless otherwise specified – are manned by two participants.<br></p>

Dark blue Audi model with white Audi driving experience inscription and winter tires in snow (view only from tires and model side below)

Pirelli tires

Find the right tires for your Audi

Discover the selection of Pirelli passenger car tyres for Audi. Choose the best ones now!

View Audi driving experience summer 2025

Experience Audi's high-performance sports cars and challenge yourself in our summer programm 2025.

White Audi R8 Spyder V10 performance quattro driving on a road in the mountains, the mountains are covered with snow and the sky is blue

Audi R8 Spyder V10 performance quattro*: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G