Audi Brand Protection > Audi Brand Protection > Audi Deutschland

Audi Brand Protection

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Our Mission is your Protection!

We are determined to take action against those who use our trademark without authorisation. We have an investigation carried out against them, have their parts confiscated, have a warning issued to them, sue them or take criminal action against them. This applies, in particular, to those who put counterfeit Audi spare parts into circulation, thereby endangering people's health and life. In this way, we want to protect you, our customers, and ensure that you can rely on our name and the quality standards that go with it. In order to achieve this, we need your support! Report suspicious Audi products to us and please only buy ones from reliable sources. Thank you. Your Audi brand protection team

  • 150

    raids

  • per year in
    China

  • 200

    million euros

  • in value confiscated for counterfeit goods in the last 5 years

  • 600

    legal measures

  • in 2017
    (criminal, civil, administrative)

Our course of action

00:00 | 00:00

Product categories of counterfeits

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Evidence of counterfeits

  • Unclean packaging

  • Spelling errors on packaging/label

  • No identification number

  • (9-14 digit numeric letter code)

  • Poor product quality

  • Missing logo sequence on cardboard box/packaging

  • Low purchase price

Coupling rod comparison

Consequences

  • for customers

  • Danger to health and life
    Loss of warranty claim


  • for Audi

  • Financial losses
    Reputation


  • for counterfeiters

  • Criminal prosecution
    Civil action


Measures by Audi

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    Border confiscation measures

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    Investigations

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    Legal measures