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Audi connect plug and play – Privacy Policy

A. Controller

This privacy policy is intended to inform you about how your personal data are processed by

AUDI AG,
Auto-Union-Str. 1,
85057 Ingolstadt, Germany,

registered in the Register of Companies of the Ingolstadt District Court under No. HR B 1 (“AUDI AG”), with the use of the mobile application Audi connect plug and play (“Audi connect plug and play App”).

B. General information

I. Anonymous data collection

You can use individual services of this app without logging in. In this case, no personal data will be collected, processed or used.

II. Services without login

When using the services of this app that do not require a login, your data will only be stored locally on your mobile device. If any other data need to be processed to provide these services, we refer to these in the section “Individual services without login” (see section C below).

III. Services with login

When using services that do require a login, data will be transferred to our data server where it will be processed and – depending on the service concerned – stored in your Audi user account (see section D).

IV. Geo-services

The transmission of geodata is required to enable the various services within the Audi connect plug and play app to be used (Trips, Challenges, Breakdown and Assistance, Service Partners, Fuel Monitor and Parking Space). In this context, geodata means the position data of your mobile device. Geodata will be transmitted only if this function has been activated in the Audi connect plug and play App.

V. Sharing of data

Personal data will be shared with third parties only if this is necessary for the purpose of performing a contractual obligation, in particular for the provision of services. This is the case, for example, if the location of the vehicle is to be displayed on a map using the Google Maps service of Google Inc. (“Google”).
Further information on how data are processed by Google can be found at:

VI. Notifications

The Audi connect plug and play App sends selected notifications to the user’s mobile device (in the lock screen) via integrated app information about any new status or other information. The selection of notifications can be managed in the app settings.
The notifications can be activated and deactivated at any time in the settings of the user’s mobile device.

VII. Audi ID

To use this service you need an Audi ID user account provided by

AUDI AG,
Auto-Union-Str. 1 ,
85057 Ingolstadt, Germany,

entered in the register of companies at Ingolstadt District Court under No. HR B 1 (“AUDI AG”).
You can use the Audi ID to sign into numerous Audi AG services (e.g. websites and applications) or third-party services (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Instead of having to register again, you can access the services using the data entered at your Audi ID when you first registered. If you do this, the services will be linked to the central Audi ID. If you add a third party service to your Audi ID, you must agree to the use of the personal data already stored in the central user account (GDPR Article 6, Paragraph 1, Sentence 1, lit. a). As a rule, the personal data will only be passed on to a third party service if it is essential for performance of the service. If you do not agree to this, you have the option of creating a separate Audi ID to sign into the service that you have selected.
If you use the Audi ID in connection with a third party service, the data will only be passed on if this is absolutely necessary for the use of the third party’s service and the processing is therefore necessary to fulfil a contract between you and the third party, or is required to carry out pre-contractual measures, or is required for legal reasons.
AUDI AG uses the double opt-in process to complete registration, as well as to confirm the consent you have granted in this registration. An email will be sent to you at the email address provided requesting you to confirm.
If you have given your consent to the use of the Audi ID and myAudi in accordance with data protection laws, you will find information on data processing in myAudi under "Account" and there under Declaration of consent.
Please refer to the comprehensive Privacy Policy for Audi ID. This policy can be viewed at

C. Data storage

We store your data as long as necessary for the provision of our services to you or do so if we have a legitimate interest in the continued storage. In general, your data will be retained as long as you use the app. Your data will be deleted after 12 months in case of inactivity and in case the data are not necessary for the defence or execution of legal claims.

D. Individual services without login

The individual services which do not require a login are described below.

I. Trips

When the Audi connect plug and play App is connected to the Audi DataPlug, the Audi connect plug and play App records journey data by transferring geodata and stores this data locally on your mobile device. The route, date, time, number of kilometers travelled, duration, driving time, service life, average speed, maximum speed and approximate fuel costs (derived from the “Fuel monitor” service) are recorded along with information about the economy of your driving style. As part of this function, driving behaviour is classified as ‘economical’ or ‘non-economical’ and awarded corresponding points on the basis of the start time and end-of-journey time, engine speed, acceleration and braking habits, speed and coolant temperature. In addition, you can classify the journey as a private journey, business journey or commute to work. At the end of a journey, you can view your journeys, export them individually as PDF files using the export function, or delete them at any time. If you do not delete your journeys, they will be stored on your mobile device until you uninstall the Audi connect plug and play App.
Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

II. Challenges

The ‘My challenges’ function allows you to collect more points in addition to those awarded for economical driving (see Section C. I.). Depending on the number of points collected, you can reach different status levels (bronze, silver, gold, platinum). Points expire after one year of initial collection, you can hence lose your status if you do not re-earn the necessary number of points for the respective status level. The higher the status, the more points you need to collect. You decide which of the unlocked challenges you wish to complete. You can activate up to three challenges from different categories at once and pause them if necessary to start another challenge. Your progress in the paused challenge will not be lost. It is always possible to check which tasks you have completed and you can cancel a challenge at any time. ‘Discovery’ challenges are unique to a certain extent: Here you can collect points for visiting certain places. To determine whether you have passed a challenge in the "Discovery" category, Audi connect plug and play must use your geoposition. Therefore, you must agree once to participate in challenges of the category "discovery" and the associated use of your geoposition. You can withdraw this consent at any time in the app's settings. If you successfully pass a challenge, a new challenge can be activated for certain challenges. All challenges in this category are constantly running in the background and use your geoposition to complete the challenge. You are also able to activate blocked challenges yourself with the number of points shown in the app. It is also possible to activate challenges from other countries while you're there (e.g. when you go on holiday) in exchange for points. What’s more, there’s a limited number of (hidden) challenges which you don't have to activate yourself. These will surprise you when you meet the relevant criteria.
The maximum scope of the parameters used to define successful completion of the individual challenges in different combinations comprises: efficient driving style, distance, speed, acceleration and braking behaviour, coolant temperature, time period, destination, engine speed, difference in altitude, number of trips and information about filling of the fuel monitor. When a challenge has been completed successfully, this remains stored on you mobile device until you uninstall the Audi connect plug and play App.
Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

III. Breakdown and assistance

In an emergency, the user is able to directly call the following numbers in the Audi connect plug and play App:

> Breakdown assistance
> Customer service
The app also gives you the option to share your location with others, e.g. by text message or by e-mail.
The location can only be transmitted if the mobile device is able to identify a valid location and if you have activated the transmission of geodata for the Audi connect plug and play App in the settings of your mobile device. When the user dials a telephone number, a voice connection is set up. When a call is made, only your telephone number will be transmitted.
Any calls made or text messages sent through the Audi connect plug and play App use and are dependent on the telecommunication services provided to the user by their own third-party provider. Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

IV. Service Partner

You can use the map to select a service partner as your favourite, have the contact data and the distance to the service partner displayed, initiate a telephone call from the Audi connect plug and play App and use the navigation software in your mobile device to guide you to your service partner. No data regarding your selection of a favourite is automatically transmitted to the service partner.
Geodata need to be transmitted to allow the service partners in the vicinity of your current location to be displayed. You can activate and deactivate the transmission of geodata for this service at any time in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

V. Support

If you need assistance, you can contact Audi connect plug and play support by e-mail or telephone. If you choose the e-mail option, the following data will be transferred to your e-mail application as a pre-formulated text, providing this is stored in the Audi connect plug and play App:
> Country & tenant
> Vehicle identification number
> Smartphone model
> Smartphone code name (only for Android devices)
> Smartphone system & version
> App version
> DataPlug serial number
> DataPlug firmware
> DataPlug version mapping table
These will help Audi connect plug and play support to provide optimum assistance for your inquiry and in fault elimination. You can edit the pre-formulated text in the e-mail application before it is sent, so you decide which data you make available to Audi connect plug and play Support. When you make contact by e-mail, we also receive the e-mail address from which you contacted us in addition to the data listed above.
When the user dials “Call Support”, a voice connection is set up. When a call is made, only your telephone number will be transmitted.
The data transmitted for support purposes will be deleted by AUDI AG once the mandatory retention period (defined in the AUDI AG Customer Care Standards) has expired.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

VI. Parking Space

“Parking Space” saves the last known location of the vehicle in the Audi connect plug and play App and displays this on a map, including the parking time. The function enables you to navigate your way to the parking space or share the vehicle location with others, e.g. via text message or e-mail. In order to determine the vehicle's parking position, the geoposition of the mobile device is stored in the Audi connect plug and play App as soon as the connection between the vehicle and the Audi connect plug and play App is separated after a trip. The parking position identified is then displayed on a map section of the Google Maps service.
You can activate and deactivate the transmission of geodata for this service at any time in the settings of the mobile device.
The last parking position identified remains stored on your mobile device until you uninstall the Audi connect plug and play App.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

E. Individual services with login

The individual services that require a login are described below.

I. My Audi

If the Audi connect plug and play App is connected to your vehicle, a new vehicle profile is automatically set up and activated for the paired vehicle on the basis of the vehicle identification number (VIN). If you wish to connect another vehicle to the Audi connect plug and play App at a later date, another vehicle profile will be set up for this vehicle and activated. “My Audi” shows you, for example, the name of the vehicle, the date it was first registered, the license plate number, when the next general inspection is due (defined by yourself) and the battery voltage. In addition, the following data are also displayed: the vehicle model (read out from the VIN), the current fuel level, the vehicle’s mileage and, with your consent, further vehicle details such as the model, model year, body colour, interior colour by comparing the VIN with a Audi database. You may revoke your consent at any time with effect for the future. In addition, the user can also store the tires on the vehicle (please refer to the section "Tires” for further information). The vehicle profiles and the related data will remain stored on your mobile device until you delete the Audi connect plug and play App.
If the Audi connect plug and play App connects to your e-tron, the following changes result. Instead of the current fuel level, the current charge level of the battery is shown.
Should a service appointment be due in the next 30 days or within the next 1,500 kilometers, a reminder about the next service appointment will be displayed. All content of the Audi connect plug and play App is based on the currently active vehicle profile.
Unless otherwise marked, the above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

II. Service and Appointments

“Service Appointments” allows you to manage your agreed and performed service appointments locally on your smartphone.
“Service Appointments” enables you to send a service appointment request on a topic of your choice to your selected service partner. More detailed information about sending a service appointment request can be found in Section D. III.
With "Service appointments" you can, as soon as you have been informed of an appointment by your selected service partner, manually enter it in the respective request. The date entered by you will not be transmitted to AUDI AG. Any change or deletion of the manually entered appointment in the Audi connect plug and play App by you will not be transmitted to your favourite service partner.
If an appointment is in the past, you can also add images to the appointment, e.g. the invoice. Furthermore, the app can set up an entry in the calendar in your mobile device.
You can use the map to select a service partner as your favourite, have the contact data and the distance to the service partner displayed, initiate a telephone call from the Audi connect plug and play App and use the navigation software in your mobile device to guide you to your service partner. No data regarding your selection of a favourite is automatically transmitted to the service partner.
If you do not delete the entries, they will remain stored on your mobile device until you uninstall the Audi connect plug and play App.
Geodata need to be transmitted to allow the service partners in the vicinity of your current location to be displayed. You can activate and deactivate the transmission of geodata for this service at any time in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

III. Service appointment request

If a service requirement is established on the basis of the maintenance intervals determined by the Audi connect plug and play App for inspection or oil change service, as well as warning and error messages, if applicable, you can request an individual service appointment proposal from your preferred Audi service partner stored in the menu item “Service appointments”. For this purpose, you have the following options:
1. Automatic service appointment request: If you use the automatic service appointment request for inspection and/or oil service, when a selected maintenance requirement is detected, the required vehicle and customer data is transmitted automatically (i.e. without you manually triggering it) to your preferred service partner.
If the service partner is unable to process the service request, the above data is forwarded to the sales company (importer) responsible for your country so that you can be offered an appointment with a suitable service partner. This is done in accordance with Art. 6 Para. 1 lit. f GDPR due to our legitimate interest in meeting your request for a service appointment and thus contributing to your satisfaction.
2. Manual service appointment request: If you have disabled the automatic service appointment request feature for inspection and/or oil services in the settings of the Audi connect plug and play App and a yellow warning, fuel or error alert and/or maintenance requirement (inspection/oil) is detected, you can select the sending of a service appointment request specifically for this yellow warning, fuel or error alert and/or maintenance requirement (inspection/oil) (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). The required vehicle and customer data is sent to your preferred Audi service partner and, where applicable, any distribution company or call center commissioned by them.
For both options, the following data is transmitted via the AUDI AG data server to the preferred Audi service partner:
> Vehicle identification: number
> Description
> Mileage
> Brand / Model / Model year
> Engine code
> Transmission code
> Maintenance interval – Inspection service
> Maintenance interval – Oil change service
> Form of address
> Title
> First name / last name
> Telephone number
> E-mail address
> Challenge status
If a service requirement is identified on the basis of the red warnings, you have the possibility of calling breakdown assistance.
If you use the service appointment scheduling in one of the following countries:
> United Kingdom
> Italy
> Japan
> Germany
> France
> Ireland
personal data processed as part of service appointment scheduling is saved in a cloud operated by Salesforce.com EMEA Limited. It is not possible to rule out Salesforce.com, Inc., with headquarters in the US, having access to the information, so a corresponding EU standard agreement (appropriate guarantee on data processing in non-European countries) has been concluded. The processed data is also protected by the BCR (Binding Corporate Rules). You have the right to be informed about this standard agreement, and the BCR in the course of disclosure.
If you use the service appointment scheduling in a country not listed, the data will be processed and stored on a server of AUDI AG and will not be accessed by third parties.
Depending on your selected favoured service partner, the above data may also be transmitted to a country outside of the area made up of the UK and the European Economic Area (EEA). In such cases, a corresponding EU standard agreement (adequate guarantee for data processing in non-European countries) has been concluded.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

IV. Statistics

The “Statistics” service statistically evaluates parameters selected for you, e.g. kilometers driven, driving time or the average efficient driving style. For this purpose, for example, date and time, mileage reading and speed are recorded. These statistics can be displayed for different time frames (day, week, month, year). Evaluation is restricted to the data stated in the services “Trips” (see C. I.), “Fuel Monitor" (see C. V.) and “Challenges” (see C. II.).
If the Audi connect plug and play App connects to your e-tron, the evaluation is limited to the data specified in the services "Trips" (see C. I.), " Charging Monitor" (see D. XII.), and "My Challenges" (see C. II.).
The storage period on your mobile device depends on the storage period of the services providing the data.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

V. Fuel Monitor

On many vehicle models, “Fuel Monitor” automatically identifies a refuelling stop as soon as the fuel level is increased by at least 10 litres (if refuelling is not automatically identified, you can enter it manually). This function allows you to set up and save an overview of refuelling stops, their costs and the number of kilometres driven. When the Audi connect plug and play App connects with your DataPlug, an approximate value for the number of litres of fuel added is detected. You can manually edit this value at any time. When a refuelling stop is automatically identified, the location where you refuelled is identified using the geoposition of your mobile device, and automatically saved in the Fuel Monitor. The location can only be transmitted if the mobile device is able to identify a valid location and if you have activated the transmission of geodata for the Audi connect plug and play App in the settings of your mobile device. If a refuelling stop is manually entered, you can store the address yourself.
If the vehicle’s fuel level drops below the limits of 10 litres and 5 litres, a prompt to refuel your vehicle will appear in the Audi connect plug and play App under News. Furthermore, you can have a message displayed on any compatible mobile device at the defined limits by activating messages in the menu item “Settings”.
If you don’t delete the refuelling stops, they will remain stored on your mobile device until you uninstall the Audi connect plug and play App.
Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

VI. Tires

The “Tires” service gives you the possibility to enter relevant information about the selected running tires (winter tires / summer tires / Nordic tires / all-season tires) – e.g. tire manufacturer, mileage, DOT date of production or the appointment for changing tires and a reminder for this. In addition, a corresponding individual service appointment can be requested with your selected Audi service partner for a tire change or to buy new tires (please refer to Service Appointment Request for details of the data transmitted).

If you have activated notifications, you will be reminded of an agreed tire change appointment entered in the Audi connect plug and play App.
If you do not delete the tire data, these will remain stored on your mobile device until you uninstall the Audi connect plug and play App.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

VII. Data backup & recovery

The “Data Backup & Recovery” service protects you against loss of data and allows you, for example, to transfer your data to a new mobile device if you lose or exchange your old one. This service even makes it possible to change between the iOS and Android operating systems.
For this purpose, a backup copy (“Data Backup”) of the data stored in the Audi connect plug and play App is created on the AUDI AG server for the following services:
> Trips
> Challenges
> Service Partner
> Service and Schedule
> My Audi
> Statistics
> Fuel Monitor
> Parking Space
> Tires
The Audi connect plug and play App settings are also transferred to the AUDI AG server for the same purpose.
Data is automatically transferred while you use the app and is encoded with SSL and HTTPS. In addition, you can also manually generate a backup copy at any time using “Data Backup” in the settings.
The backup copy on the AUDI AG server can be deleted using “Data Backup” & “Other Options” in the settings. Your backup copy will be deleted in the event that you delete your Audi ID. The data stored locally on your mobile device will not be affected.
To minimize use of your mobile data volume, large volumes of data (> approx. 100 kB) will only be transferred over an existing Wi-Fi connection. A backup copy is generated at least once a day. To guarantee data security, the Audi connect plug and play App can only be used with one Audi ID user account and only with one device at any one time.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

Analytics of data

AUDI AG is constantly striving to develop the existing products and services it offers as well as new products and services and to improve advertising and market research for the purposes of marketing said products and services. Sound evaluation of the use of current products and services (analytics) is required for this purpose. For this reason, AUDI AG processes data from the backup copies from the ‘Data backup and recovery’ service for the above purposes. The purposes and nature of processing and the legal basis thereof are described in detail below.

Analytics for the development of new and existing products and services

AUDI AG processes data in anonymised form for the purposes of developing new and existing products and services. For this purpose, data from the backup copies from the ‘Data backup and recovery’ service is anonymised. Anonymisation involves the removal of all personal identifiers (e.g. name, email, vehicle identification number, other identifiers, etc.) and the removal of GPS coordinates. Data is only analysed in AUDI AG’s analytics systems once this anonymisation has taken place. The results of the analytics (particularly metrics and figures) are completely anonymous. The anonymised data remains within AUDI AG’s realm of authority and shall not leave it.
Your data is processed as described on the basis of our justified interest in offering you new and improved products and services. The basis for this is a consideration of interests made within AUDI AG (Article 6, paragraph 1, letter f GDPR).

Use of data for product liability and field observation, for checking warranty and guarantee claims as well as goodwill

AUDI AG is legally obliged to monitor the products it brings onto the market continuously throughout their life cycle in order to detect potential defects promptly and rectify them as quickly as possible. This includes, among other things, the product monitoring and hazard prevention obligation.
Besides, AUDI AG is pleased to meet existing warranty and guarantee claims.
To this end, AUDI AG first checks whether claims exist or are excluded, for example, due to changes to the state of construction of the vehicle (e.g. tuning, conversions, etc.) made by an owner. If necessary, existing claims will be handled in personal contact with you.
The following data are processed for the above-mentioned purposes:
> VIN
> Serial number of the DataPlug
> Software version of the DataPlug
> Database version of the DataPlug
> App Version
> Country of the app installation
> Terminal device
> Operating system
> Operating system version
> Audi ID
> Date of the first coupling of the DataPlug
The processing of the data takes place within the scope of field observation exclusively in order to be able to quickly identify and eliminate relevant security gaps. The processing is only carried out for a specific purpose. A further allocation or processing of the personal data, e.g. to the person of the customer or to his contact and/or other data, is not necessary to achieve the legitimate interest of the processing agencies and is also expressly prohibited by all processing agencies. At AUDI AG, only those persons who are entrusted with administrative tasks closely related to the processing of personal data for this purpose are granted access to the personal data. The data will only be passed on to the responsible approval authorities or to the bodies responsible for recall, field and exchange actions within AUDI AG in the event of a recall or field action decided by the product safety committees within AUDI AG.
The described processing of your data is based on the legitimate interest of field analysis and product monitoring. This is based on a weighing of interests within AUDI AG (Art. 6 Para. 1 lit. f GDPR).
The aforementioned data is usually deleted after 5 years.

Processing for sales support evaluation

The Audi partners assigned to the distribution company (importer) responsible for your country offer you advice on a range of products and services. This advice also includes demonstration, explanation and help with registration of AUDI AG digital services. For the purposes of evaluating and paying any applicable bonuses for this sales support, AUDI AG processes your personal data, such as
> Vehicle identification number (VIN)
> Registration data (country, date, time)
> Preferred partner
and discloses it to the distribution company (importer) responsible for your country and your saved Audi partner. The data disclosed is an obligatory prerequisite for matching registrations of digital products and services with associated vehicle deliveries. This matching allows AUDI AG, the distribution company (importer) responsible for your country and your saved Audi partner to calculate key figures for evaluation of the sales support provided. The necessity of this data processing arises from arrangements between AUDI AG, the distribution company (importer) responsible for your country and the associated Audi partners.
The following local importers use the above reporting system:
Italy, Japan, Brazil, United Kingdom, Argentina, Mexico, Germany, France, Ireland, Greece.
Where data are transferred outside the EU, and there is no adequate level of data protection, the EU standard contractual clauses for the transfer of data have been concluded with the recipients of the data.
Companies involved in processing are contractually prohibited from using data to create a direct link to a person (e.g. names, email addresses). In order to safeguard processing, AUDI AG has established a range of technical and organisational measures to prevent unauthorised access and processing for purposes other than those intended.
The described processing of your data is based on our legitimate interest in evaluating sales support provided by the distribution company (importer) responsible for your country and that of your saved Audi partner. The basis for the processing described is based on AUDI AG’s legitimate interests (Article 6, paragraph 1, letter f GDPR).
AUDI AG deletes your pseudonymised data after 15 months or in accordance with legal requirements, for instance, once the purpose for which it was collected becomes invalid and if deletion is not contrary to any other retention obligations.

Use of processors

The personal data processed in the context of analytics activity is stored in a web services cloud operated by Amazon Web Services EMEA SARL. We cannot preclude the possibility that your information will be accessed by Amazon Web Services, Inc. in the USA, such that a corresponding EU standard agreement (adequate guarantees regarding the processing of data in non-European countries) was concluded.

VIII. Support

When support is needed, you can contact Audi connect plug and play Support by means of a support request or by phone. If you select the option “Send support request”, the following data will be made available to Audi connect plug and play Support for the purpose of providing optimum support in fault elimination, providing they are stored in the Audi connect plug and play App:
> E-mail address
> Telephone number
> Country & tenant
> Model
> Vehicle identification number
> Smartphone model
> Smartphone code name (only for Android devices)
> Smartphone system & version
> App version
> DataPlug serial number
> DataPlug firmware
> DataPlug version mapping table
> Description of fault (if the field has been completed by the user)
When the user dials “Call Support”, a voice connection is set up. When a call is made, only your telephone number will be transmitted.
The data transmitted for support purposes will be deleted by AUDI AG once the mandatory retention period (defined in the AUDI AG Customer Care Standards) has expired.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

IX. Trips

When a connection is established between the Audi connect plug and play App and the Audi DataPlug, the Audi connect plug and play App will transmit geodata to record trip data and will store them locally on your mobile device. Routing, date, time, miles driven, duration, driving time, standing time, average speed, maximum speed and approximate fuel costs (derived from the “Fuel Monitor” service) and information about economical driving are recorded. Here, the parameters start time and end time, engine speed, acceleration and braking behaviour, speed and coolant temperatures are used to classify the driving style as “efficient” or “not efficient”, and rewarded with the corresponding points. In addition, you can also classify the trip as private, for business or as a journey to work. At the end of the trip, you can view these trips, export them as a PDF file with the export function, or delete them at any time. If you don’t delete the trips, they will remain stored on your mobile device until you uninstall the Audi connect plug and play App.
Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (GDPR Article 6, Paragraph 1, Sentence 1, lit. b). Further details of your rights can be found in Section F of this Privacy Policy.

X. Charge monitor

In the e-tron, ‘Charge monitor’ can automatically detect a charging process once the charge level has increased by at least 10 percent (if the charging process is not automatically detected, you can enter this by hand). This function allows you to create and save an overview of charging processes performed, their costs and the kilometers travelled. If the Audi connect plug and play App connects to your DataPlug, an approximate percentage charged is detected automatically. You can edit this value manually at any time. When a charging process is detected automatically, the location where you have charged is detected using your device’s geolocation and automatically saved in the charge monitor. The location can only be transmitted if the mobile device has been able to detect a valid location, while you have activated the transfer of geodata for the Audi connect plug and play App in your mobile device settings. When manually entering a charging process, you can record the address yourself.
If you do not delete the charging processes, they will remain stored on your mobile device until you uninstall the Audi connect plug and play App.
Transmission of geodata for this service can be activated and deactivated at any time in the Audi connect plug and play App settings and in the settings of the mobile device.
The above data will only be processed for the purpose of providing the contractual services described in the terms of use (Article 6, paragraph 1, sentence 1, letter b GDPR). Further details of your rights can be found in Section F of this Privacy Policy.

F. Tracking Tools

1. Adjust

As part of a contract data processing agreement, the Audi connect plug and play App uses the web analytics service “adjust” by adjust GmbH (“adjust”) to evaluate user access to this application. Your consent to this is required in accordance with Article 6, section 1 a) of the GDPR. Data is processed for the purposes of needs-oriented design of our application and improving the efficiency of our marketing activities.
“adjust” collects, processes and uses the IP and Mac address of your mobile end device, which are anonymised through a hashing procedure (fingerprint), for analytics purposes. This means that the information saved on the “adjust” servers cannot be linked to individuals. All data is deleted after a maximum of 30 days.
You may refuse data collection and processing at any time with effect for the future by deactivating tracking by “adjust” by turning off the “adjust” button in the settings under “Analytics”.

2. Adobe Analytics

This app uses the web analysis service Adobe Analytics to analyse user visits to this web page. Data is processed on the basis of the consent that you have granted (Article 6, paragraph 1, letter a, GDPR).
We cannot preclude the possibility that your data will be accessed through Adobe Systems Incorporated having headquarters in the US, such that a corresponding EU standard agreement (adequate guarantees regarding the processing of data in non-European countries) was concluded. You have the right to be informed of this standard agreement in the course of the disclosure.
You can revoke your consent to the data processing indicated at any time with effect for the future by opening the settings in the More section of the tab bar under Settings and Support. Open the analytics settings in the Privacy section to revoke your consent to Adobe Analytics.
The information stored on the Adobe servers cannot be directly traced to an individual because Adobe Analytics is used with the following settings: ‘Before Geo-Lookup: Replace visitor’s last IP octet with 0’ and ‘Obfuscate IP-Removed’. The setting ‘Before Geo-Lookup: Replace visitor’s last IP octet with 0’ causes the IP address to be anonymised prior to geo-location by substituting the last octet in the IP address with zeros. For statistical analysis, the user's approximate location is added to the tracking package, which still contains the complete IP address. Before the tracking package is saved, the IP address is then replaced by a single, permanent IP address – referred to as a generic IP address – when the setting ‘Obfuscate IP-Removed’ is configured. This removes the IP address from the data record that is stored.

G. Your rights

You may exercise the following rights vis-a-vis AUDI AG at any time without cost. You can obtain further information about exercising your rights at the following website:
Right to information: You have the right to request information from us about how your personal data are processed.
Right of rectification: You have the right to request that we correct any personal data relating to you which is incorrect or incomplete.
Right to erasure: You have the right to request the erasure of your data if any of the conditions stated in GDPR Article 17 exists. You may then request, for example, the erasure of your data, providing the purpose for which they were gathered is no longer necessary. Furthermore, you may request erasure if we process your data on the basis of your consent and you revoke this consent.
Right to restriction of processing: You have the right to request restrictions on the processing of your data if the conditions of GDPR Article 18 exist. This is the case, for example, if you dispute the correctness of your data. You may request that processing is restricted for as long as it takes to examine the correctness of your data.
Right of objection: If processing is based on an overriding interest or if your data are used for the purpose of direct marketing, you have the right to object to the processing of your data. An objection is permissible if processing is either in the public interest or in the exercise of official authority or on account of a justified interest of AUDI AG or of any other third party. In the event of objection, you are kindly requested to notify us of your reasons for objecting to data processing. Besides this, you also have the right to object to data processing for the purpose of direct marketing. The same applies to profiling, if this is related to direct marketing.
Right to data portability: If data processing is based on consent or on the performance of a contractual obligation and this is done by way of automated processing, you have the right to receive your data in a structured, commonly used machine-readable format and to transfer them to another data processing provider.
Right of revocation: If data processing is based on consent, you have the right to revoke your consent at any time with effect for the future and without stating reasons on your own under
Right of complaint: You also have the right to lodge a complaint to a supervisory authority (e.g. the Bayerisches Landesamt für Datenschutzaufsicht, Promenade 18, 91522 Ansbach, Deutschland/ Germany) about the way we process your data. Right of access: You have the right to request a copy of any personal data that we hold relating to you.

H. Your contact person: Data Protection Officer

Our Data Protection Officer is your contact person for all issues relating to data protection and is available to help you exercise your rights. Please address your submissions to:
AUDI AG Data Protection Officer
85045 Ingolstadt
Version dated: April 2021