Acquire
Audi Exclusive 2024 *Master* > Buy & Lease > Master Section > Audi Deutschland

Audi exclusive

Exclusivity. Individuality. Precision. This is Audi.

Exclusivity.

Choose from fine materials and a wide range of colours to give your vehicle a special charisma.

Individuality.

Turn your Audi into an unmistakably unique vehicle that reflects your personality in every line.

Precision.

See and feel the high-quality workmanship in every detail, which meets those special demands.

Your personality. Your style. Your Audi.

Transform your Audi to make it personally unique to you - with Audi exclusive¹. The new Audi exclusive edition² of the Audi e-tron GT impressively demonstrates the range of customization options.

Everything begins with a vision.

Inspire again and again – that’s the goal of the Audi exclusive¹ designers who create harmonious colour and material combinations with flair and expertise.

This is how your Audi becomes your Audi.

From unique paint finishes to luxurious interiors: Audi exclusive¹ fulfils your colour dreams and offers high-quality materials for your individual style.

Audi exclusive colour choice

Your choice of colour.

The world has an infinite number of colours. The gold of a sunset, the red of a wine, the green of an emerald ring – choose your favourite paint finish.

Palpably personal.

Palpably personal.

Create an interior that bears your signature. Fine leather, coloured stitching and stylish colour combinations satisfy special demands and exclusive taste.

Audi exclusive Natural beauty

Natural beauty.

Choose your inlays from fine woods such as oak, fine grain myrtle or eucalyptus, for example. The unique wood grain adds stylish accents.

Audi exclusive Coloured highlights

Coloured highlights.

Add striking accents in Alaska blue, calendula yellow or iguana green for stitching, piping and floor mat edging or the 12 o’clock marker on the steering wheel.

Creating uniqueness

Combine various options and experience the diversity and customisation possibilities of Audi exclusive¹.

customised paint finish Audi exclusive sideview with person
Audi A5 Avant:

with customised paint finish, Audi exclusive¹ in Ascari blue, metallic and 20-inch Audi Sport wheels in multi-spoke S design in black, metallic.

Audi exclusive

A true statement.

The Audi e-tron GT Audi exclusive edition² is extraordinary in every detail. Discover the story behind this special edition model and the vision driving Audi exclusive¹.


Audi exclusive¹ studio.

Here you can fulfil your individual wishes. The focus is on the combination of extraordinary colours and materials – from sporty to elegant.

 

FAQ

<p> </p><p class="MsoNormal" style="tab-stops:64.9pt">When ordering an Audi with Audi exclusive customisation, we recommend a consultation with your Audi partner first. In addition to clarifying which vehicle is right for you, your dealer can also advise you in detail about possible customisation options. Many Audi partners stock samples of the available paint finishes and leather as well as Dinamica microfibre and inlays, so that you can, for example, match your exterior colour directly with the interior colours and materials. As not every customisation element is available for every vehicle and not all customisation options can be depicted in the Audi configurator, we recommend a personal consultation to discuss every wish in detail. Our dealers look forward to helping you realise your very personal wishes.<br><br>Your Audi is customised when you order your new vehicle. After ordering, you will be notified of the delivery date and the anticipation can begin.<br></p><p class="sceditor-nlf"><br></p>

<p>Have you decided to customise your Audi or would you like to find out more about the Audi exclusive range? Find an Audi partner near you in your country.<br>The Audi exclusive studios at the Audi Forum Ingolstadt and Neckarsulm are available for you to experience the wide range of customisation options up close and in person. There you can see and feel the variety of colours and material combinations that go far beyond the design possibilities of the standard range. </p><p>As not every customisation element is available for every vehicle, you should first configure your Audi online according to your wishes. Then bring along the Audi code for your pre-configured vehicle, which will serve as the basis for further customisation. </p><p>Arrange a personal consultation at the following e-mail address: </p><p><b>exclusive@audi.de</b></p><p>Please let us know your wishes regarding type, scope and date, as well as your telephone number if you would prefer us to call you back.</p><p><br></p>

<p>The options for designing your personal dream car with Audi exclusive are extensive and depend on the model in question. A personal consultation is recommended. The following customisation options are generally available for your vehicle:</p><p><b>Paint finishes:</b><br>An extensive range of customised paint finishes are available for customising your vehicle. You can choose from all Audi standard paint finishes and certain customised paint finishes across all model series. Other paint finishes are available on request (offer may vary depending on model). Modern painting facilities are used to meet the very high standards of AUDI AG and Audi Sport GmbH and to ensure extremely high paint quality in the long term. The desired shade is mixed from organic and inorganic colour pigments. Organic pigments ensure the radiance of the colours, while inorganic pigments are very resistant to ageing. Together, they guarantee a long-lasting colour intensity of the paint. The high requirement for an Audi exclusive customised paint finish is a uniform appearance on all materials – and that for years to come. This is why every colour is extensively tested before approval.</p><p><b>Metallic paint finishes:</b><br>Adding metal flakes to the paint creates the fascinating effect of metallic paint finishes. The flakes are usually made of aluminium or brass. To produce a metallic paint finish, work must be carried out extremely carefully so that the metal flakes do not break.<b><br></b></p><p><b>Pearl effect paint finishes:</b><br>These are characterised by the fact that different colour tones appear depending on which angle the car is seen from. This effect is achieved by using pearlescent pigments. Pearlescent pigments are added to the paints to create a particularly strong difference in brightness that depends on angle. Pearl effect paint finishes have a special depth and captivate with their lively play of colours.<b><br></b></p><p><b>Crystal effect paint finishes:</b><br>Special effect pigments give paint finishes with crystal effect a very deep, brilliant shade of colour and provide a powerful glitter effect in sunlight.</p><p><b>Matt effect paint finishes:</b><br>Matt paint finishes are also available for selected models. You can find out whether these are available for your preferred vehicle on the corresponding model page in the configurator under Exterior/Exterior paint finishes or from your Audi partner.</p><p><b>Leather upholstery and trim:</b><br>Create your own personal feel-good space with the high-quality leather upholstery and trim from Audi exclusive. Whether as seat upholstery, in the door trim panel or on the steering wheel, for example – you have a wide range of design options.<br></p><p>Leather is a unique natural product. No two pieces are the same, which is exactly in keeping with the Audi exclusive philosophy. During processing, great importance is attached to ensuring that the parts used for the interior match each other perfectly. A high-quality selection of the hides used and careful processing help to preserve the leather’s natural characteristics and, at the same time, create a material that is hard-wearing and durable. All types of leather used are chrome-free tanned, breathable and through-dyed. This means that small scratches remain almost invisible during use.<br></p><p>Depending on the use of the leather, wafer-thin layers of paint are applied, which, the thicker they are, result in a less sensitive leather. The same applies the other way around: the thinner the layer of paint applied, the better the seat climate.</p><p><b>Audi exclusive colour range:</b><br>Depending on vehicle model, the customisation range includes various design packages, leather packages or stitching packages, which you can discover in the configurator. It consists of the main Audi exclusive colours for leather, Dinamica microfibre and stitching, as well as three additional accent colours. These can be used for the stitching, but also for the piping and edging of the floor mats, for example. Free customisation beyond the options offered in the configurator can be carried out at your Audi partner or in an Audi exclusive studio.</p><p><b>Inlays:</b><br>The instrument panel, door trim and centre console can be refined with individual inlays. Audi exclusive uses only selected genuine woods that emphasise the individual character of the vehicle. This transforms the interior into a unique relaxation zone with a feel-good atmosphere. Audi does not use any tropical wood.</p><p>Depending on model, further special customisation options are possible. You can request these from your Audi partner, who will then check your individual requirements.</p><p><br></p>

<p><b>Leather:</b><br>The leather used for Audi seats predominantly comes from the hides of male cattle from southern Europe. These have a special surface and thickness ratio and are therefore particularly suitable. The leather from the back of the animals has a uniform fibre structure and rarely has any cracks or blemishes. To be processed as leather for Audi exclusive, the following quality criteria must be met:<b><br></b></p><p><b>Chrome-free tanning process:</b><br>More than two decades ago, Audi – as a pioneer in the automotive industry at the time – dispensed with chromium salts in order to avoid waste contaminated with heavy metals. Audi only uses chrome-free tanned leather and thus consistently pursues its ethical obligation with regard to leather hide production.</p><p><b>Surface protection:</b><br>Various finishes are developed depending on the leather grade. These different finishes ensure a high level of breathability and thus improve the seat climate.</p><p><b>Test cycle:</b><br>The leather inserts in the vehicle are exposed to extreme wear and tear: differences in temperature, direct sunlight, abrasion caused by getting in and out of the car, transporting heavy objects, perspiration, etc. </p><p>Before leather is processed for Audi, it has to pass more than 30 different tests. Abrasion resistance, light fastness, shrinkage behaviour, flexural strength, tensile strength, interior emissions and burning behaviour, among other things, are tested in the laboratory. Only when all tests have been passed is the leather used for seats and interior parts. The tests take more than 12 months.</p><p><b>Word/inlays:</b><br>Audi only uses real wood and never tropical wood. The thin veneer sheets for the inlays are peeled from tree trunks and so-called root burls. To make sure that the individual parts in the vehicle look the same, veneer is generally used from the same trunk or burl. Production is a symbiosis of handcraft and machine production.<br></p><p>A thorough quality check is carried out after production. UV light is used to check whether there are any cracks or inclusions and whether the sealing layer is flawless. Top coats are scratch-resistant during cleaning and have a UV blocker. This ensures long-term colour fastness.</p><p><br></p>

<p>You can find the prices in the configurator or in the price lists for your preferred model on your country website.</p>

<p>For the individual selection of colours and materials, we generally recommend a personal consultation with an Audi partner. In addition to the vehicles in the showroom, many dealers have various material samples of customised paint finishes, leather, Dinamica microfibre and inlays on site.</p><p>The digital or printed image of a real product can only convey an impression. How realistically colours are rendered depends on the colour and brightness settings of your monitor or the ambient light, among other things.</p><p><br></p>

Audi exclusive Model overview

Model overview

Whether sporty, luxurious or compact - at Audi you will find the right vehicle for every requirement.

Audi dealer

Contact dealer

If you have any questions about Audi exclusive¹ or other Audi topics, your Audi partner will be happy to help you personally.

Audi collection

Audi collection

Audi is so attractive. Discover fashion and lifestyle products from our Audi collection.

¹Audi exclusive is an option available for an extra charge from Audi Sport GmbH.
²This special edition is limited worldwide to 299 units. Please contact your Audi partner if you are interested.
³Alloy wheels with gloss turned or gloss milled finish as well as polished or partly polished alloy wheels must not be used in wintry road conditions. For manufacturing reasons, the rim surface does not have sufficient corrosion protection for such use and can be damaged permanently by road salt or similar.
⁴Audi S e-tron GT: Power consumption (combined): 19.7–18.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A.
⁵Depending on country-specific availability.
⁶Audi RS Q8: Fuel consumption (combined): 13.4–12.7 l/100 km; CO₂ emissions (combined): 305–289 g/km; CO₂ emission class: G.
⁷Audi RS e-tron GT performance: Power consumption (combined): 20.8–18.7 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A.