Purpose |
Legal basis |
Legitimate interest for balancing of interests |
Order, production and delivery of the vehicle |
Contract fulfilment (vehicle purchase contract) |
|
Conference rooms: Organisation of conferences and events and provision of related services, e.g.: Creation of name badges and seat reservations, information about the conference and the speakers on our screens in the Audi Forum, conference documents, announcement of conference topics |
Balancing of interests or fulfilment of contract (conference booking) |
Fulfilment of our contractual obligations towards the organiser |
Vehicle pick-up |
Performance of contract (vehicle purchase contract or booking Audi pick-up day) |
|
Events/event tickets: Ticket booking and admission management, checking availability and, if necessary, booking the desired event and making contact regarding confirmation of participation or changes to dates |
Execution of pre-contractual measures and fulfilment of contract (ticket purchase) |
|
Contests |
Contractual fulfilment (contest participation) |
|
Discovery tours, checking availability and, if necessary, booking the desired event and making contact regarding confirmation of participation or changes to dates |
Execution of pre-contractual measures and fulfilment of contract (discovery tour) |
|
Audi Shop: Processing your order |
Contractual fulfilment (purchase agreement for Audi Shop item) |
|
Events: Documentation of the event, film and photo shoots |
Consent, balancing of interests |
|
Support of our visitors |
Balancing of interests, fulfilment of contract |
|
Compliance with inspection and reporting duties under tax law, and with archiving data |
Compliance with legal obligations, balancing of interests |
Compliance with legal requirements and requirements of official authority |
Disclosure in the context of measures taken by official authority or by courts for the purposes of taking evidence, prosecution and the enforcement of civil law claims |
Compliance with legal obligations, balancing of interests |
Compliance with legal requirements and requirements of official authority |
Brochures and product information: Customer and potential customer hospitality, dispatch of informational brochures |
Consent |
|
Accounting for and tax assessment of business output |
Contract performance, balancing of interests, compliance with legal obligations |
Compliance with legal requirements and requirements of official authority |
Audit and special audits, internal investigations |
Balancing of interests |
Verification of compliance with contractual and statutory obligations by AUDI AG, its employees and its sales partners, suppliers, etc., if necessary using the vehicle identification number |
Statistical analysis for corporate management, cost recording and controlling |
Balancing of interests |
We have a legitimate interest in performing evaluations for the purpose of managing our business processes and controlling costs on the basis of the analysis of sales and order data according to model, sales channel, order status, analysis of in-demand versions and equipment, and reporting on performance indicators, if necessary using vehicle identification numbers. |
Assertion of legal claims and defence in legal disputes |
Balancing of interests |
We have a legitimate interest in the assertion, exercise or defence of legal claims. |
7.1 Information about your right to object Insofar as we base the processing of your personal data on a balancing of interests, we generally assume that we can demonstrate compelling legitimate grounds but will, of course, examine each individual case. In the event of an objection, we will no longer process your personal data, unless either of the following conditions apply:
If you object to the processing of your personal data for the purpose of direct advertising, we will no longer process your personal data for this purpose. Exercise of the right of objection |