Exhibitions

Some of the highlights that await you:

The birth of motorsport: Immerse yourself in the pioneering days of motorsport and find out how the first races for August Horch and his young company took shape and developed rapidly.

The legendary Silver Arrows: Experience exciting anecdotes and learn more about the original vehicles. The rally era of the 80s: the wild years of rally Group B and the road to it - an era of extremely powerful vehicles, spectacular drifts and daredevil drivers.

Audi at Le Mans - a success story: 1999 marks the beginning of a new, challenging chapter for Audi at Le Mans and the 24-hour race of the same name. Together, we take a look at the modern LMP1 cars as the pinnacle of engineering skill and speed.

No Audi production model was closer to motorsport, none more extreme than the Audi R8. In 2024, the last example of the super sports car left the production halls at Böllinger Höfe in Neckarsulm. It did not go on sale, but ended up directly in the hallowed halls of Audi Tradition and is now the occasion to dedicate a special exhibition to the sports car icon. Under the motto “Generations of Performance”, the Audi museum mobile is presenting numerous R8 models from two model generations and racing. The exhibition shows the development of the Audi R8 in motorsport - from the first concept car to the last model. These include the Audi Le Mans quattro - the study at the time for the later R8 production version - an R8 GT limited to 333 units and the winning car of the 2015 24-hour race at the Nürburgring.

Film fans will not miss out either: an eye-catcher in the exhibition is certainly the Audi RSQ from the Hollywood blockbuster “I, Robot”, which is based on one of the first design drafts of the Audi R8. It is joined by the Audi R8 Spyder driven by “Tony” Stark, better known as Iron Man. Rare special models such as the first production vehicle with laser high beam, the fully electric production version of the Audi R8 as well as some rarely shown concepts and four racing models round off this first R8 show.

On our one-hour tour through the Audi museum mobile, you will experience the history of today's Audi AG from its beginnings to the present day. Our experienced tour guides will accompany you through the decades and show you various innovations that were created under the sign of the four rings.

Of course, the branding and core competences such as lightweight construction and motor racing are also covered. Embark on an entertaining automotive journey through the last century and get to know our exhibits in even greater detail.