Exhibitions

Audi models and more

Rear view of a silver Audi Q4 in a modern showroom with light-coloured glass facades and other vehicles in the background.

Future. Present. History.

On over 10,000 square metres, you can feel the pulse of Audi at the Audi Forum Neckarsulm. The vehicle exhibition of the current model range, together with the historical exhibition, shows the fascination and diversity of the Audi brand, its products and the location. Experience new highlights such as racing cars, design studies or genuine classics in the various exhibitions.

Audi exclusive Studio

Anything but ordinary: in the Audi exclusive studio, creative ideas meet unique colour and material combinations - individual, sporty, elegant.

A dark green Audi S8 stands in a modern, light-flooded showroom with large windows and stylish architecture.

In the Audi exclusive studio, we make special wishes come true: extravagant colours, sporty equipment, fine materials.

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The following customised Audi models are currently on display
S5 Avant, Cashmere grey pearl effect Fuel consumption: 8.0 l/100 km; CO₂ emissions: 182 g/km; CO₂ emission class: F
RS 5 Avant, Aventurin orange mica Fuel consumption: 4.1 l/100 km; power consumption: 18.5 kWh/100 km; CO₂ emissions: 94 g/km; CO₂ class: B; Fuel consumption on discharged battery (combined): 10.2-9.6 l/100 km; CO₂ class on discharged battery: G
A6 Avant, Panther black crystal effect Fuel consumption: 7.9 l/100 km; CO₂ emissions: 180 g/km; CO₂ emission classes: G–F
S6 e-tron Avant, Daytona grey pearl effect Electric power consumption: 17.5 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class: A
Q7 SUV, Alpoias blue metallic Fuel consumption: 7.9 l/100 km; CO₂ emissions: 207 g/km; CO₂ emission class: G
RS Q8 SUV, Shiraz red metallic Fuel consumption: 13.6 l/100 km; CO₂ emissions: 310 g/km; CO₂ emission class: G
RS e-tron GT, Berry pearl effect Electric power consumption: 20.9 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class: A

As of: August 4, 2026

Showroom (Audi exclusive studio) with color samples and leather selection on the wall, open design workstation with drawers.

In order to guarantee an effective consultation in the Audi exclusive Lounge, a pre-configured Audi model is required. Please let us know your wishes regarding type, scope and date as well as your telephone number if you prefer a call-back. E-mail: exclusive@audi.de

Design Legends – The Future begins with an Idea

The exhibition will be open to the public starting July 18, 2026.

With the special exhibition “Design Legends,” the Audi Forum Neckarsulm presents extraordinary concept cars and design studies spanning five decades of Audi’s design history. The exhibition brings together automotive icons, visionary designs, and groundbreaking vehicle concepts that have had a lasting impact on the development of the Audi brand.

Highlights include legendary vehicles such as the Audi quattro Spyder, the Audi Avus quattro, the Audi TT Showcar, the Audi Nuvolari quattro, and the futuristic Audi PB18 e-tron. Each exhibit embodies the courage to break new ground and continually reimagine the future of the automobile. The exhibition brings to life how visionary ideas are born and highlights the significance of design for the Audi brand. It impressively demonstrates how innovative concepts and extraordinary concept cars become automotive legends.

A spacious Audi showroom featuring several vehicles, including an eye-catching orange sports car.

A silver Audi TT Coupé show car in the foreground of a modern exhibition hall alongside other Audi vehicles.

Grand Prix Icons – Motorsport Art by Uli Ehret

The exhibition will be open from May 13, 2026, until September 15, 2026.

Motorsport history in the spotlight of art: The “Grand Prix Icons” exhibition at the Audi Forum Neckarsulm features selected works by artist Uli Ehret. His watercolors bring speed, technology, and emotion to life—from the early days of Formula 1 to the present. From May 13 to September 15, 2026, the Audi Forum Neckarsulm will host the exhibition “Grand Prix Icons,” featuring a comprehensive selection of works by artist Uli Ehret. The centerpiece is a 240-centimeter-wide painting of the current Audi R26 Formula 1 race car.

In addition, the exhibition features numerous works that illustrate the history of the Grand Prix from 1950 to the present day. On display are originals as well as high-quality art prints, some of which bear the signatures of internationally renowned drivers. Uli Ehret’s watercolors not only depict race cars but also convey a sense of dynamism and movement. After more than 30 years of artistic work and over 160 exhibitions, his works are enjoyed by drivers, engineers, team managers, and motorsports enthusiasts around the world.

As an official partner of the 24 Hours of Le Mans, Uli Ehret has close ties to motorsports. Among other things, he has captured winning race cars on watercolor paper for designers, engineers, and drivers—always with a focus on technology, speed, and emotion. The exhibition is aimed at motorsports fans as well as visitors interested in art.

A painting of a silver race car bearing the number 4, viewed from a bird's-eye perspective, on display in a modern Audi showroom alongside other works of art.

A painting of three race cars in blue and red on a racetrack, displayed on a white backing in a modern lobby.

Brand exhibition

Automobile enthusiasm - experience the variety. Discover regularly changing vehicle exhibitions of the latest Audi models. Whether sporty, exclusive or compact - the right car is waiting for you for every requirement.

Large hall with glass facade, three Audi models on display, modern architecture with gallery and staircase.

Yellow Audi Q5 stands in front of a large poster of a futuristic vehicle rendering in the showroom.

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The following Audi models are currently on display in the vehicle exhibition on the ground floor:
Q3 Sportback e-hybrid, Malpelo blue metallic Fuel consumption (weighted combined): 2.2 l/100 km; Electricity consumption (weighted combined): 15 kWh/100 km; CO₂ emissions (weighted combined): 49 g/km; CO₂ class (weighted combined): B; Fuel consumption with a discharged battery (combined): 6.6 l/100 km; CO₂ class with a discharged battery: E
Q4 Sportback e-tron quattro, Glacier white metallic Fuel consumption (combined): 17.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A
RS 3 Sportback, Daytona grey pearl effect Fuel consumption (combined): 9.4–9.3 l/100 km; CO₂ emissions (combined): 214 - 211 g/km; CO₂ emission class: G
Q7 SUV TDI, Alopias Blue Metallic Fuel consumption (combined): 8.0 l/100 km; CO₂ emissions (combined): 208 g/km; CO₂ class: G
Audi A6 allroad e-hybrid, Florett Silver Metallic Fuel consumption (combined): 7.6 l/100 km; CO₂ emissions (combined): 67 g/km; CO₂ class: B
RS 5 Sedan, Plateau Gray Metallic Fuel consumption (weighted combined): 4.3–3.8 l/100 km; Electricity consumption (weighted combined): 18.4–17.7 kWh/100 km; CO2 emissions (weighted combined): 98–86 g/km; CO2 classes (weighted combined): C–B; Fuel consumption with a discharged battery (combined): 10.0–9.5 l/100 km; CO2 class with a discharged battery: G

Visitor service

Are you planning a visit to the Audi Forum? Here you will find the most important information about your visit in a nutshell: Opening hours, current news, directions and information on charging stations for electric vehicles.

Travelling by car:
Take the A6 motorway to the Heilbronn/Untereisesheim exit (exit no. 36) in the direction of Bad Wimpfen. Always follow the Audi signs to the Audi Forum. The destination address for your navigation system is NSU-Straße/Kreuzung Hafenstraße, 74172 Neckarsulm.Travelling by train:
The easiest way to get from Neckarsulm railway station to the Audi Forum Neckarsulm is to take a taxi. If there is no taxi available at Neckarsulm railway station, call the toll-free number 0800 0382828.If you are travelling by light rail, it is best to take the S41 or S42 to Neckarsulm Mitte station. From there it is about a 5-minute walk to the Audi Forum Neckarsulm.Travelling by coach:
Take the A6 motorway to the Heilbronn/Neckarsulm exit (exit no. 37) in the direction of Bad Friedrichshall. Always follow the Audi signs to the Audi Forum. The parking bay for coaches is located directly in front of the Audi Forum.Travelling by plane:
At Stuttgart Airport, take the S-Bahn S 2 or S 3 to Stuttgart Central Station. From there, there are connections to the long-distance and regional trains of Deutsche Bahn to Neckarsulm.

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