Discovery tours

The Audi Forum Ingolstadt offers a variety of experiences, including factory tours, museum tours, digital experiences, films, and activities for children centered around Audi.Factory tours: In-depth insights into vehicle production, technical processes, and logistics at the Ingolstadt facility.Museum tours: The museum tours give visitors an insight into the company’s history, from its beginnings in the 19th century through the founding of Auto Union to the development of Audi as a premium brand.Digital services: A 15-minute film presents the complete manufacturing process of an Audi with impressive images and fascinating facts from our experts.Films: The Audi cinema screens the latest movies daily, as well as classics from film history.
Group offers: Suitable for car enthusiasts, families, school groups, teams, and companies.Interpretation service for factory and museum tours: An interpreter for Chinese and Spanish can be requested and booked via welcome@audi.deTip: Before booking, check the Discovery Tour page for suitable tours, dates, and combination options.

Factory tours, museum tours, and digital service differ primarily in terms of location, content, and the type of experience they provide.Factory tours: These showcase Audi production at the Ingolstadt site and provide insights into manufacturing, technology, and processes.Museum tours: These guide visitors through the Audi museum mobile and explain the company’s history, historic vehicles, and the evolution of mobility.Digital services: These convey Audi-related topics through interactive or multimedia formats and complement the on-site visit.To choose: Select a factory tour for insights into production, a museum tour for Audi history, and digital services for in-depth multimedia exploration.Tip: Compare and book the experience offerings in advance based on your interests, duration, and availability.

The combination of a factory tour and a visit to the Audi museum mobile is particularly well-suited for first-time visitors to the Audi Forum Ingolstadt. This allows visitors to experience both production and the company’s history in a compact format at a single location.These highlights offer the ideal overview:Factory Tour: Offers exclusive insights into Audi vehicle production and provides a close-up look at technical and logistical processes.Audi museum mobile: Impressively showcases the company’s history with over 100 historic vehicles and rotating special exhibitions.Digital services: Unique images and fascinating facts about vehicle manufacturing that cannot be experienced on-siteTip: Check dates and availability well in advance and book factory and museum tours online beforehand.

The interactive activities at the Audi Forum Ingolstadt for families with children include guided tours that present complex technical topics in a playful and age-appropriate way for young explorers.Museum scavenger hunt: Armed with a puzzle booklet, families explore the Audi museum mobile on their own and solve exciting challenges related to the company’s history.Audi Program Cinema: Regular children’s screenings in the award-winning cinema provide first-class entertainment away from the exhibition areas.Market Restaurant: The family-friendly concept with live cooking ensures a relaxed break between experiences.Tip: These special experiential offerings are in high demand—so be sure to book your desired date well in advance via the online ticket shop.

Ticket prices for experiences at the Audi Forum Ingolstadt vary depending on the activity, format, and group size.Factory tours: Tickets are available depending on the tour, date, and category, typically starting at €10.Museum tours: Prices depend on the tour and any available discounts, also typically starting at €10, including a day pass for the museum.Digital services: Admission to “Fascination Production – The Film” is free.
Groups: Special terms or booking channels may apply for groups. Tickets start at €150, depending on the offering.Tip: You can find the current ticket prices directly under the respective experience in the booking section.

You can check availability and open dates for experiences at the Audi Forum Ingolstadt directly on the page for each offering in the booking section.Select an offering: Open the desired factory tour, museum tour, factory tour film, or children’s activity.Check dates: The booking section displays available dates and bookable time slots.Specify participants: Select the appropriate number of people or group size.Complete booking: Secure your desired date directly online, provided spots are available.Compare alternatives: Check other experiences if your preferred date is not available.Tip: Check availability early, especially for factory tours and group visits.

The experiential activities at the Audi Forum Ingolstadt take place year-round during regular business hours, with factory tours primarily available on weekdays and museum visits also available on weekends and select holidays.Factory tours: Schedules depend on production operations, tour type, and available time slots.Museum tours: Schedules are based on the Audi museum mobile program.
Digital Services: Available times are listed with each offering.
Group Services: Groups should check for suitable dates well in advance and make reservations.Tip: You can find the current dates directly under each experience offering in the booking section.

The factory tour at the Audi Forum Ingolstadt lasts approximately 60 to 135 minutes, depending on the tour option.Compact factory tours provide insights into the forming of a sheet metal part in the press shop and a close-up view of the final assembly in about 75 minutes.More extensive tours last up to 135 minutes and also offer a look at the state-of-the-art body shop at the Ingolstadt site.The duration is suitable for families, groups, and automotive enthusiasts, depending on the desired depth of the experience.Availability and duration may vary depending on production, date, and the booked format.Tip: Before booking, compare all guided tours at the Audi Forum Ingolstadt to find the right option for you.

Guided tours at the Audi Forum Ingolstadt are offered in German and, in some cases, in English, depending on the specific experience.Factory tours are available in German or English, depending on the date.Museum tours can also be conducted in German or English, depending on the date.The factory tour film is available in German and English.An interpreter for Chinese or Spanish for the duration of the museum and/or factory tour can be requested separately.Experience programs for children are primarily aimed at German-speaking groups and families.Group tours should be requested well in advance if a specific language is desired.Tip: Before booking, check the language details for the respective experience program at the Audi Forum Ingolstadt.

Guided tours at the Audi Forum Ingolstadt begin at designated meeting points on site, depending on the experience you have booked.Factory tours usually begin at the Audi Forum Ingolstadt at the factory tour reception desk.Museum tours usually begin in the entrance area of the Audi museum mobile.Digital services: For the factory tour film, the meeting point is located at the Audi museum mobile.Meeting point details can be found in your booking confirmation.Please allow some extra time for travel, parking, and orientation.Tip: Before your visit, review the information on travel and visitor services at the Audi Forum Ingolstadt.

A typical visit to the Audi Forum Ingolstadt that includes an interactive experience begins with selecting and booking the right option.Arrival: Allow enough time for travel, parking, and finding your way around the site.Check-in: Follow the signs to the meeting point for your factory tour, museum tour, or program.Guided experience: Experience state-of-the-art production up close or explore the Audi museum mobile under expert guidance.Further exploration: Take advantage of digital offerings such as factory films, or explore the interactive stations in the museum or the new car exhibition with children.Wrapping up: Visit the Audi Shop for souvenirs and enjoy the dining experience at the Marktrestaurant or the AVUS restaurant.Tip: Plan for a break of about 45 minutes between the factory tour and the museum visit to allow time to walk between the different buildings at a leisurely pace.

Clothing for a factory tour at the Audi Forum Ingolstadt should be comfortable, safe, and suitable for walking long distances.Shoes: Wear sturdy, closed-toe shoes for the tour through the factory areas.Clothing: Choose comfortable clothing that allows you to move freely.Safety: Avoid clothing or accessories that could get in the way while walking or near production areas.Weather: Plan your attire to suit your journey and your time on the premises.Terms of Participation: Review the guidelines for your booked factory tour in advance.Tip: Use the free lockers at the Audi Forum to securely store bags and bulky jackets before the tour begins.

The Discovery tours at the Audi Forum Ingolstadt can be perfectly combined with a visit to the Audi museum mobile, the diverse dining options, exclusive shops, and cultural events to create a full-day outing.Here’s how to plan your own personalized day of experiences:Museum & Technology: Combine a factory tour with a visit to the Audi museum mobile to explore the company’s history through a collection of fascinating vintage vehicles.Dining: Stop by the Marktrestaurant for a quick break or the AVUS restaurant for upscale fine dining between activities.Shopping: Visit the Audi Shop for high-quality accessories from the Audi collection or the museum shop for historical collectibles.Events & Cinema: Round out your visit with cultural highlights at the Audi art house cinema or seasonal events.Tip: When planning your schedule, keep in mind that the Audi museum mobile is closed on Mondays.

Half-day and full-day experiences at the Audi Forum Ingolstadt can be flexibly combined—ranging from brief insights to an immersive brand experience.Here’s how to make the most of your time:Half-day: Combine a factory tour with a visit to the on-site restaurant or the Audi Shop. You can then decide on the spot whether to round out your visit with a stop at the Audi museum mobile, with or without a guided tour.Full day: Supplement the factory tour with a guided museum tour or a self-guided tour at your own pace at the Audi museum mobile, watch the factory film at the museum reception, and enjoy a meal at the AVUS restaurant.For families: Be sure to allow extra time for the museum scavenger hunt, special-interest film screenings, interactive discovery stations, and driving simulators.Tip: For a day visit, it’s best to start in the morning with the factory tour, as these sessions require the most concentration and stamina.

The Audi Forum Ingolstadt offers a range of experiences for groups, companies, or special occasions, including group tours, museum tours, and customizable event packages.Group Factory Tours: Groups gain exclusive insights into Audi vehicle production and experience technical and logistical processes up close.Museum Tours: Guided tours of the Audi museum mobile showcase the company’s history and the evolution of mobility through impressive exhibits.Conferences and events: Companies can combine tours with event spaces or business program items.Catering: Restaurants and catering services complement the visit for corporate events, anniversaries, or group celebrations.Custom planning: The number of participants, time frame, catering, and program items should be coordinated well in advance.Tip: Request group and corporate offers early so that dates, group quotas, and additional services can be planned appropriately.