Exhibitions

Audi models and more

Rear view of a silver Audi Q4 in a modern showroom with light-coloured glass facades and other vehicles in the background.

Future. Present. History.

On over 10,000 square metres, you can feel the pulse of Audi at the Audi Forum Neckarsulm. The vehicle exhibition of the current model range, together with the historical exhibition, shows the fascination and diversity of the Audi brand, its products and the location. Experience new highlights such as racing cars, design studies or genuine classics in the various exhibitions.

Audi exclusive Studio

Anything but ordinary: in the Audi exclusive studio, creative ideas meet unique colour and material combinations - individual, sporty, elegant.

A dark green Audi S8 stands in a modern, light-flooded showroom with large windows and stylish architecture.

In the Audi exclusive studio, we make special wishes come true: extravagant colours, sporty equipment, fine materials.

Table
The following customised Audi models are currently on display
RS Q8 SUV, Shiraz red metallic Fuel consumption (combined): 13.6–13.0 l/100 km; CO₂ emissions (combined): 310–295 g/km; CO₂ emission class: G
SQ6 SUV e-tron, Magnet grey uni Power consumption (combined): 18.6–17.5 l/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A
RS e-tron GT, Cumulus blue uni Power consumption (combined): 21.1–18.4; kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A
S5 Sedan, Black Magic pearl effect Fuel consumption (combined): 7.8–7.4 l/100 km; CO₂ emissions (combined): 178–169 g/km; CO₂ emission class: G–F
A6 Avant, Firmament blue metallic Fuel consumption (combined): 8.0–5.0 l/100 km; CO₂ emissions (combined): 181–130 g/km; CO₂ emission class: G–F
S8, Floret silver matt Fuel consumption (combined): 11.7–11.4 (WLTP) l/100 km; CO₂ emissions (combined): 265–258 g/km; CO₂ emission class: G

Showroom (Audi exclusive studio) with color samples and leather selection on the wall, open design workstation with drawers.

In order to guarantee an effective consultation in the Audi exclusive Lounge, a pre-configured Audi model is required. Please let us know your wishes regarding type, scope and date as well as your telephone number if you prefer a call-back. E-mail: exclusive@audi.de

Audi R8 – Generations of Performance

The exhibition will be open from November 18, 2025, until mid-March 2026.

No Audi production model was closer to motorsport, none more extreme than the Audi R8. In 2024, the last example of the super sports car left the production halls at Böllinger Höfe in Neckarsulm. It did not go on sale, but ended up directly in the hallowed halls of Audi Tradition and is now the occasion to dedicate a special exhibition to the sports car icon. Under the motto “Generations of Performance”, the Audi museum mobile is presenting numerous R8 models from two model generations and racing. The exhibition shows the development of the Audi R8 in motorsport - from the first concept car to the last model. These include the Audi Le Mans quattro - the study at the time for the later R8 production version - an R8 GT limited to 333 units and the winning car of the 2015 24-hour race at the Nürburgring.

Film fans will not miss out either: an eye-catcher in the exhibition is certainly the Audi RSQ from the Hollywood blockbuster “I, Robot”, which is based on one of the first design drafts of the Audi R8. It is joined by the Audi R8 Spyder driven by “Tony” Stark, better known as Iron Man. Rare special models such as the first production vehicle with laser high beam, the fully electric production version of the Audi R8 as well as some rarely shown concepts and four racing models round off this first R8 show.

A silver Iron Man figure is positioned behind a white audi and reaching out with one hand.

Front view of a white audi with "Stark 11" car license plate.

Brand exhibition

Automobile enthusiasm - experience the variety. Discover regularly changing vehicle exhibitions of the latest Audi models. Whether sporty, exclusive or compact - the right car is waiting for you for every requirement.

Large hall with glass facade, three Audi models on display, modern architecture with gallery and staircase.

Yellow Audi Q5 stands in front of a large poster of a futuristic vehicle rendering in the showroom.

Table
The following Audi models are currently on display in the vehicle exhibition on the ground floor:
Q3 SUV TDI, Sage green metallic Fuel consumption (combined): 5,8 l/100 km; CO₂ emissions (combined): 152 g/km; CO₂ emission class: E
A5 Avant TFSI e, Magnet grey Fuel consumption (weighted combined): 2.7–2.1 l/100 km; Power consumption (weighted combined): 15.9–15.0 kWh/100 km; CO₂ emissions (weighted combined): 61–47 g/km; CO₂ emission class (weighted combined): B; Fuel consumption with a discharged battery (combined): 7.4–6.5 l/100 km; CO₂ emission class with a discharged battery: F–E
A6 Sedan TFSI quattro, Daytona grey pearl effect Fuel consumption (combined): 7.5 l/100 km; CO₂ emissions (combined): 170 g/km; CO₂ emission class: G
Q6 Sportback e-tron, Ascari blue metallic Power consumption (combined): 18.9–15.6 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A
S6 Avant e-tron, Daytona grey pearl effect Power consumption (combined): 17.4–16.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A
Q8 SUV TFSI e, Sakhir gold metallic Fuel consumption (weighted combined): 1.6–1.2 l/100 km; Power consumption (weighted combined): 30.4–27.7 kWh/100 km; CO₂ emissions (weighted combined): 37–27 g/km; CO₂ emission class (weighted combined): B; Fuel consumption with a discharged battery (combined): 10.9–9.8 l/100 km; CO₂ emission class with a discharged battery: G
Audi Q5 Sportback TDI quattro 150 kW S tronic, Grenadine red metallic Fuel consumption (combined): 6.4 l/100 km; CO₂ emissions (combined): 168 g/km; CO₂ emission class: F

Visitor service

Are you planning a visit to the Audi Forum? Here you will find the most important information about your visit in a nutshell: Opening hours, current news, directions and information on charging stations for electric vehicles.

Travelling by car:
Take the A6 motorway to the Heilbronn/Untereisesheim exit (exit no. 36) in the direction of Bad Wimpfen. Always follow the Audi signs to the Audi Forum. The destination address for your navigation system is NSU-Straße/Kreuzung Hafenstraße, 74172 Neckarsulm. Travelling by train:
The easiest way to get from Neckarsulm railway station to the Audi Forum Neckarsulm is to take a taxi. If there is no taxi available at Neckarsulm railway station, call the toll-free number 0800 0382828 or use the taxi phone at the station. If you are travelling by light rail, it is best to take the S41 or S42 to Neckarsulm Mitte station. From there it is about a 5-minute walk to the Audi Forum Neckarsulm. Travelling by coach:
Take the A6 motorway to the Heilbronn/Neckarsulm exit (exit no. 37) in the direction of Bad Friedrichshall. Always follow the Audi signs to the Audi Forum. The parking bay for coaches is located directly in front of the Audi Forum. Travelling by plane:
At Stuttgart Airport, take the S-Bahn S 2 or S 3 to Stuttgart Central Station. From there, there are connections to the long-distance and regional trains of Deutsche Bahn to Neckarsulm.

Exhibitions

Future. Present. History.

Audi exclusive Studio

The following customised Audi models are currently on display

Audi R8 – Generations of Performance

Brand exhibition

The following Audi models are currently on display in the vehicle exhibition on the ground floor:

Visitor service

Modelle

Kaufen & leasen

Service & Zubehör

Support

Über Audi