Acquire
Zwei stilisierte Hände halten schützend das Audi-Logo mit vier Ringen auf weißem Hintergrund.

Audi Brand Protection

Our Mission is your Protection!

We are determined to take action against those who use our trademark without authorisation. We search for them, have their parts confiscated, have a warning issued to them, sue them or take criminal action against them. This applies, in particular, to those who put counterfeit Audi spare parts into circulation, thereby endangering people's health and life. In this way, we want to protect you, our customers, and ensure that you can rely on our name and the quality standards that go with it. In order to achieve this, we need your support! Report suspicious Audi products to us and please only buy ones from reliable sources. Thank you. Your Audi brand protection team

approx.
200

raids

per year worldwide

approx.
100

million euros

in value confiscated for counterfeit goods per year

approx.
600

legal measures

per year (criminal, civil, administrative)

Our course of action

Product categories of counterfeits

Six symbols with labelling on a white background: Top left: Brake disc with text ‘Audi Genuine Parts’. Top centre: Roof box on car with text ‘Audi Genuine Accessories’. Top right: Car silhouette with text ‘Audi vehicle design’. Centre: Four rings as Audi logo. Bottom left: Two stylised people with the text ‘Audi Betriebe’. Bottom right: T-shirt symbol with the text ‘Audi Accessories’.

Evidence of counterfeits

Unclean packaging
Spelling errors on packaging/label
No part number

(9-14 digit numeric letter code)

Poor product quality
Missing logo sequence on cardboard box/packaging
Low purchase price

Measures by Audi

German customs logo with EU stars and black ‘ZOLL’ lettering on a white background.

Border confiscation measures<br/>

Symbol graphic with magnifying glass, detective hat and whistle to symbolise detective work or investigation.

Market observations

Three stylised paragraph signs in different sizes on a white background as a symbol for legal topics.

Legal measures

Consequences

for customers

Danger to health and life, Loss of warranty claim

for Audi

Financial losses, Reputation

for counterfeiters

Criminal prosecution, Civil action

Contact us

You can report suspicious cases via our customer service.