Audi Forum Neckarsulm

The Audi Forum Neckarsulm combines fascinating exhibitions, events, culinary experiences, and modern conference facilities to create a unique brand experience in the heart of the Heilbronn region.

Exterior view of the illuminated Audi Forum Neckarsulm at dusk.
Opening hours

Mon.–Fri. 8:00 a.m.–4:00 p.m.
Saturdays, Sundays and public holidays: closed
Please check the “News” section for any special opening hours.

Location

Audi Forum Neckarsulm
NSU-Straße 1
74172 Neckarsulm
Baden-Württemberg, Germany

Venues for conferences, events and workshops

The Audi Forum Neckarsulm conference centre offers conference rooms, creative spaces and a cinema for business events, meetings, seminars and workshops. With room sizes ranging from 41 to 191 m², capacities of up to 204 people and a total of eleven flexible room configurations, companies can find the perfect venue for events of all kinds.
An unpainted car body with the bonnet open in a production hall, next to orange robotic arms.

Discovery tours

Experience production at the Audi Forum Neckarsulm.

Experience the fascination of modern automotive production up close. The Audi Forum Neckarsulm offers discovery tours of the Audi production facilities at the Neckarsulm plant—for individuals, groups, and school classes. Kids and teens can playfully explore the technology and design of the Four Rings through the free “kids.on.tour” adventure rally.

Highlights at a glance:

  • Guided tours available for individuals, groups, and companies
  • Experience automotive production, technology, and innovation in a child-friendly way
  • Kids & Teens: School field trip or family activity—bookable for free
An audience at an event featuring a lit stage, video screens and violet-blue spotlights.

Events

Discover a diverse programme of cultural, family, and children’s events at the Audi Forum Neckarsulm. Concerts, exhibitions, vacation activities, and special events offer a variety of experiences throughout the year in Neckarsulm and the Heilbronn-Franken region.

Highlights at a glance:

  • "Sing dela Sing" – Everyone sings. All night long. - Fri., September 25, 2026 | 8:00 p.m.
  • Two Sides – The Podcast About Books - Tue., September 29, 2026 | 7:00 p.m.
  • Year-round program – rotating event highlights at the Audi Forum Neckarsulm
Rear view of a silver Audi Q4 in a modern showroom with light-colored glass facades and other vehicles in the background.

Exhibitions

Experience the history and present of the Audi brand at the Audi Forum Neckarsulm, featuring over 10,000 square meters of exhibition space. Discover the current Audi model lineup, rotating vehicle highlights, design studies, and classic models, as well as the Audi exclusive Studio with its range of custom color and material options.

Highlights at a glance:

  • Audi Forum Neckarsulm: Vehicle and historical exhibition spanning over 10,000 m²
  • Audi exclusive studio: Consultation and material/color schemes for customized Audi interiors
  • Special exhibitions: "The fascination of Formula 1. Made by Audi." and "Design Legends"
More about the experience pick-up

The Audi Experience Pickup is your personal Audi moment.

Pick up your new Audi right at the Neckarsulm production site. The Audi Experience Pickup combines vehicle delivery with an exclusive factory tour, turning your pickup into an unforgettable experience.

Conference Centre at the Audi Forum Neckarsulm

Modern conference and event spaces for meetings, conferences, and events in the Heilbronn-Franken region.

A bright, multi-storey car showroom with an escalator, a glass roof and several vehicles on display.

Neckarsulm Conference Centre: Rooms and Opportunities

Flexible spaces. Personalized 360° support. The Audi Forum Neckarsulm is the ideal venue for conferences, meetings, and business events in the Heilbronn-Franken region.

Your benefits at a glance:

  • Flexible event spaces for everything from small meetings to large-scale events
  • High-quality catering and state-of-the-art conference technology
  • Personalized 360° support and customized event planning

On Site - Dining & Shops

Round out your visit to the Audi Forum Neckarsulm at our on-site Nuvolari restaurant. Enjoy the generous daily breakfast buffet and other culinary highlights. Or discover a selection of Audi merchandise in our Audi Shops—perfect for a quick break between activities.

A bright restaurant area with set tables, white tablecloths, plants and red chairs by the window.

Restaurant Nuvolari

Enjoy a generous breakfast buffet, seasonal specialties, and culinary highlights in a relaxed atmosphere at the Audi Forum Neckarsulm.

A bright shop with clothes on racks, fitting rooms and a sales counter.

Audi Shops

Discover fashion, accessories, and lifestyle products from the Audi Collection at the Audi Shop in the Audi Forum Neckarsulm.

A car exhibition featuring red model cars, a plant and large-format pictures of various vehicles.

Audi Tradition Shop

Discover books, collectibles, and accessories from the historic Audi, DKW, Horch, Wanderer, and NSU brands at the Audi Tradition Shop.

Plan your visit

Are you planning a visit to the Audi Forum Neckarsulm? Find out about opening hours, the latest news, how to get there, and charging stations for electric vehicles.

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