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Audi driving experience center

Driver training, events and motorsport development on 47 hectares in Neuburg an der Donau

Glass facade of a modern Audi building at dusk, e-charging columns in the foreground.

Driving experiences and motorsport fascination in Neuburg.

Located near Ingolstadt, the Audi Neuburg site is home not only to Audi driving experience but also to the Motorsport Competence Center, including Audi Formula Racing GmbH. Here, customers can experience dynamic driving pleasure behind the wheel of Audi’s sportiest models.
Site

Audi driving experience center
Heinrichsheimstraße 200
86633 Neuburg an der Donau

Opening hours

Monday to Saturday: 08:00 a.m. - 06:00 p.m.
Sunday: Closed

Contact

If you have any questions, please contact us:
Email: drive@audi.de
Phone.: +49(0)841-89 9 06 59

Customer Center

At its dedicated driving experience center in Neuburg an der Donau, Audi driving experience offers outstanding training opportunities.

The spacious premises and modern buildings, supported by comprehensive infrastructure, provide the ideal setting for corporate events and conferences.

The site is also the beating heart of Audi’s motorsport activities and is home to the only operational Formula 1® project location in Germany. Audi Formula Racing GmbH, which was founded in-house, develops and manufactures the complete powertrain (hybrid drive including transmission) for Audi’s Formula 1® racing car here. Thanks to the site’s outstanding infrastructure, development of the Audi F1® Power Unit began as early as 2022. At the same time, the entire facility underwent extensive modernization and was expanded with a new building.

In August 2026, the Customer Center was redesigned and enhanced with exciting motorsport themes. Discover our state-of-the-art Audi racing simulators and immerse yourself totally in the dynamic visual identity of the Audi Revolut F1® team.

A view across a green meadow towards the Neuburg race track. The Audi driving centre building can be seen in the background.

1. Audi driver training in Neuburg an der Donau

Outstanding conditions await you for varied and dynamic driving experiences, both on-road and off-road. Experience Audi models under realistic conditions, sharpen your driving skills under the guidance of our experienced instructors, and explore the limits of driving physics with precision.

A red Audi R8 drives past a green building – the Audi driving centre in Neuburg – on a racetrack.

2. Motorsport in Neuburg an der Donau

On the 47-hectare site in the immediate vicinity of the Audi headquarters in Ingolstadt, motorsport is lived with passion.

Audi RS e-tron GT performance: Electric power consumption (combined)*: 20.8–18.7 kWh/100 km; CO₂ emissions (combined)*: 0 g/km; CO₂ class: A

A bright corridor with a large photograph of an Audi racing driver, a red Revolut F1 team display case and another portrait of a racing driver on the wall.

3. Audi Formula Racing GmbH in Neuburg

Audi Formula Racing GmbH develops and manufactures the complete powertrain for Audi’s first Formula 1® racing car in Neuburg. Development of the “AFR 26 Hybrid” power unit for the Audi R26 began in 2022, alongside a comprehensive modernization of the site. A new 3,000-square-meter facility expands the testing area with 22 state-of-the-art engine and component test benches as well as specialized workshops.

A bright lounge area at Audi with tables and chairs. On the wall are images from Audi Motorsport; on the right, a glass-enclosed staircase and a lift lead to the upper floors.

4. Customer Center at the Audi driving experience center

Complete your eventful day in a relaxed atmosphere. Our Customer Center and conference facilities feature a rotating exhibition of current Audi models and, as a new highlight, our Audi racing simulators.

A bright function room with rows of tables, a bar in the background and a large picture of a grey Audi on the wall.

5. Audi drivers’ lounge in Neuburg an der Donau

The Audi drivers’ lounge invites you to relax and unwind. From the terrace of our in-house restaurant, you can enjoy impressive views across the entire site. A visit to the Audi driving experience center is inspiring for everyone, whether you are participating in a driving program or visiting as a guest.

Arrival and overnight accommodation

Find information on how to get there by car or train, and on accommodation options at the Audi driving experience center.

Driving modules at the Audi driving experience center

The facility in Neuburg an der Donau offers three distinct driving modules, ranging from the handling circuit and dynamic driving area to the off-road course. Exclusive facilities for conferences and workshops are also available.

Red Audi RS e-tron GT performance drives through a bend on a race track, trees and grey sky in the background.

Handling circuit at the Audi driving experience center

The handling circuit, with a length of up to 2.2 kilometres, provides ideal conditions for dynamic driving. Under the guidance of our instructors with their intense experience of motorsport, you will learn how to precisely master the ideal line and further develop your vehicle control skills.

  • Location: Neuburg an der Donau
  • Offering: Dynamic driving training on the handling circuit
  • Circuit: Up to 2.2 kilometres
  • Accompaniment: Motorsport-experienced instructors

Audi RS e-tron GT performance: Electric power consumption (combined)*: 20.8–18.7 kWh/100 km; CO₂ emissions (combined)*: 0 g/km; CO₂ class: A

Red Audi RS e-tron GT performance (side view) drives through a large puddle on a training ground.

Dynamic area at the Audi driving experience center

The large irrigated dynamic area provides ample space for traditional driving and safety training programmes. In realistic driving situations, you will learn the principles of confident vehicle control and supreme driving dynamics.

  • Location: Neuburg an der Donau
  • Area: 30,000 square metres
  • Offering: Driving and safety training

Special feature: Water-irrigated training surface

Audi RS e-tron GT performance: Electric power consumption (combined)*: 20.8–18.7 kWh/100 km; CO₂ emissions (combined)*: 0 g/km; CO₂ class: A

White Audi Q5 SUV e-hybrid on a sloping concrete ramp; front view with Audi logo, flower meadow, and sky in the background.

Offroad course at the Audi driving experience center

Convince yourself of the superior traction of quattro permanent all-wheel drive off the beaten track. As a passenger in Audi models, you can experience challenging inclined and water crossings, ditch crossings, seesaws and steep ascents and descents with gradients of up to 55 percent.

  • Location: Neuburg an der Donau
  • Offering: Guided offroad passenger experience
  • Elements: Inclined and water crossings, ditch crossing, seesaws
  • Incline: up to 55 percent

Audi Q5 SUV e-hybrid: Fuel consumption (weighted combined)*: 3.1–2.2 l/100 km; Power consumption (weighted combined)*: 17.2–15.7 kWh/100 km; CO₂ emissions (weighted combined)*: 71–51 g/km; CO₂ emission class (weighted combined)*: B; Fuel consumption with a discharged battery (combined)*: 8.1–6.9 l/100 km; CO₂ emission class with a discharged battery*: G–F

Audi racing simulators

The Audi driving experience center offers offers you a realistic motorsport feeling with three state-of-the-art racing simulators.

A bright showroom featuring three silver Audi racing simulators and a lounge with light-coloured armchairs and red accents.

Every curve. Every curb. Every second counts.

Take a seat in the authentic Formula monocoque with exclusive Audi decals. The integrated motion system makes curbs and curves physically tangible. High-resolution, laser-scanned tracks and realistic driving dynamics ensure a fascinating motorsport experience.

  • Physically experience bumps, curbs and braking forces
  • Powerful force feedback through the steering wheel during cornering
  • Realistic aerodynamics and fascinating grip simulation
  • Direct competition: Challenge your companions directly or compete against the fastest lap times set by other drivers

Conference plus: Combining conference and driving experience

The Audi driving experience center provides an exceptional setting for product presentations, conferences and corporate events. Are you looking for an event that will strengthen your team’s spirit? We create the ideal environment for meaningful exchange and genuine emotions, ranging from professional conferences in Neuburg to sporting challenges on the race track.

A small, white lecture theatre with black seating and the Audi logo on a large screen.

Conference plus: Flexible facilities for your event

The Customer Center at the Audi driving experience center offers an inspiring and professional venue for your event. Spread across two levels, bright and flexible event spaces can be individually configured to suit your requirements, whether for exclusive product presentations, focused workshops or interactive conferences.

Your options at a glance:

  • Comprehensive capacity: A stylish setting for events with up to 400 guests throughout the building.
  • Flexible conference facilities: Adaptable meeting spaces for conferences with up to 180 participants.
  • Innovative conference technology: Optimal conditions for hybrid meetings featuring modern camera systems and intelligent ceiling microphones (Teams-compatible).
  • Dynamic space concepts: Modular spaces (rooms A, B and C) that can be combined individually and support flexible layouts beyond rigid seating arrangements.
  • Convenient transport connections: Fast and convenient arrival - for example only about 50 minutes by car from Munich Airport.
  • Driving experience can be flexibly booked as a highlight of the event. (e.g. driving with an instructor or half-day driving training programme.)
  • Gastronomy: An in-house restaurant with panoramic terrace ensures outstanding culinary experiences.

We would be delighted to design a tailored programme for your event. Contact us at: incentive@audi.de.

Conference plus – example packages

Move your event to a place where technology and emotion come together. Our full-day packages for up to 20 participants combine a half-day workshop with exciting driving activities. Catering and lunch are included.

Choose your format:

Basic RS 5 package:

Combine your workshop with a practical driving training course on the dynamics area. Your team will develop a deeper understanding of vehicle control behind the wheel of the Audi RS 5.

Price for 20 participants: €9,758 incl. VAT (€8,200 excl. VAT)

Performance RS 5 package:

Take the driving challenge to the next level. Alongside your workshop, your team can expect an intensive driving training programme on the 2.2-kilometre handling course, experiencing the agility of the Audi RS 5 in demanding driving situations.

Price for 20 participants: €11,424 incl. VAT (€9,600 excl. VAT)

Highlights: Conference plus at the Audi driving experience center

Flexible wall systems allow the rooms to be configured precisely to meet your event requirements.

Audi drivers’ lounge restaurant

Operated by Mövenpick, the restaurant delights guests with exceptional hospitality and premium cuisine. From the visitor terrace, you can enjoy impressive views of the dynamic driving activities. The experienced culinary team creates tailored catering concepts for your event, ranging from the classic curry sausage and flying buffets to exclusive five-course gourmet menus.

A bright café area with a coffee bar, drinks fridges and plenty of tables and chairs. Floor-to-ceiling windows let natural light into the room.

Bright rooms and flexible seating areas are the perfect place to relax after a driving course or an event.

Additional activities Neuburg

Have you decided to take part in an event at the Audi driving experience center in Neuburg an der Donau? We look forward to welcoming you and have put together some information on other activities for you.

The words ‘museum mobile’ on the modern metal façade of a building against a blue sky.

Audi museum mobile

Would you like to gain even deeper insights into the world of Audi? Enhance your stay with a fascinating discovery tour at the Audi production facilities or at the Audi museum mobile at the Ingolstadt site. Further information and registration options are available here:

Two people wearing headsets are looking at a vehicle component with interest during a factory tour.

Audi Forum Ingolstadt

Audi Forum Ingolstadt also presents a diverse and inspiring monthly programme. To help make your stay as comfortable as possible, we have prepared an overview of recommended hotels in and around Neuburg an der Donau and Ingolstadt.

Lots of people are strolling through a sunny outlet shopping street lined with colourful shops and plants.

Ingolstadt Village & Wertheim Village

As a participant in an Audi driving experience programme, you can enjoy an exclusive VIP shopping experience. Discover more than 110 luxury and designer boutiques at each location, offering year-round savings of up to 60% off recommended retail prices. Your advantages at a glance*:<br> › An additional 15% discount on Village prices in participating boutiques.<br> › Convenient parking: Complimentary designated parking spaces directly at the main entrance (Concierge Services).*<br> › Gastronomy voucher worth €5.**

*You will receive the flyer following your participation in an Audi driving experience programme. Please present this flyer at Concierge Services to redeem your benefits.

** Complimentary parking is available at Wertheim Village.

Frequently Asked Questions (FAQ) about the Audi driving experience center in Neuburg

Can’t find the answer to your question?

You can find further answers to common queries in the other Audi FAQs.

There you’ll find additional information – presented clearly and concisely – on services, offers and your visit to the Audi driving experience center.

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