Audi driving experience

Absolute Snow GO. The winter program of the Audi driving experience. This is Audi.

Do you share our enthusiasm for design and driving dynamics and want to experience Vorsprung durch Technik for yourself? And take your driving performance to the next level at the same time? Then you will find just the right thing in our winter program 2025, whether you are a beginner or a sports car enthusiast, with our professional instructors you will develop your skills in different levels. Of course, with a focus on the special requirements for vehicle and driver on snow and ice. Experience how quattro technology allows you to push your own limits as you drift across frozen lakes with controlled dynamics.^*

All dates at a glance

Audi driving experience Winter season 2025

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Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Audi training experience

Take your driving skills to the next level.

To the Audi training experience

Audi RS 3 Sportback: Fuel consumption (combined): 9.5–9.3 l/100 km; CO₂ emissions (combined): 217–211 g/km; CO₂ emission class: G

Audi ice experience

Experience your personal highlight in the north of Scandinavia.

To the Audi ice experience

Destination Events

Crossing borders

To the events

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Audi driving experience center

At the Audi driving experience center in Neuburg an der Donau, varied driving training courses await you - on-road and off-road.

Learn more

Audi RS 3 Sportback: Fuel consumption (combined): 9.5–9.3 l/100 km; CO₂ emissions (combined): 217–211 g/km; CO₂ emission class: G

Intensive experiences since 1982

For over 40 years, Audi driving experience has been accompanying drivers with very different levels of performance and experience. As well as classic training, our programme today includes, among other things, challenging, international events that focus on learning success and the experience. Experienced instructors, some of whom are originally from motor racing, will help you get the most out of your training and ensure that you have a professional and unbeatable experience.

The passion for progress is part of our DNA and has brought many innovative technologies to the road. Discover the next level of intelligent performance for yourself, for example with the Audi RS e-tron GT.

Experience comes from driving.
Our Audi driving experience team has been at your side since 1982 and shares its extensive experience and expertise from the world of motorsport passionately and with commitment to ensure that you enjoy a truly unforgettable time. Read on to learn more about the members of our Audi driving experience team.
Rolf Volland
As a 13-time German Rallycross Champion, he knows how to skilfully drive vehicles to the limit and has been passing this knowledge on to the participants of the Audi driving experience for more than 20 years now. Whether it's the development of new event concepts or professional data analysis of our training participants – Rolf Volland is a real all-rounder and has been Audi driving experience lead instructor since 2023.
Michelle Halder
Michelle Halder is a racing driver from Germany. She has loved the world of motorsport since she was a child and has dedicated herself to this sport with passion and determination ever since. We are very pleased that she is now also working enthusiastically as an instructor for Audi driving experience. Learn from her experience as a driver and be inspired by her love of motorsport.
Christoph Klapper
Christoph Klapper joined Audi driving experience back in 1991, making him a pioneer and long-standing expert. Starting out as a service mechanic, he went through several internal training courses before finally inspiring participants as an instructor at international Audi driving experience events. In addition to numerous races in Taiwan, Japan and Singapore and the concept of the ice driving events in China, driving in the Gobi Desert with the Audi Q7 is one of Christoph’s personal highlights in his professional career.

Woman with dark long hair sits in an Audi model, on the passenger side a woman in red t-shirt looks through the window and explains the vehicle

What you can expect

Before you get started in the latest, sporty Audi models, you will learn the theoretical basics and exciting background information on driving physics and driving technique. At the same time, our summer and winter training courses build on each other, which means that you can continuously improve your skills and enjoy our challenging events on race tracks, off-road events and discovery drives to the full. Driving in challenging conditions, for example, is an elementary part of our driver training in winter: put your reflexes to the test by stabilizing an oversteering vehicle and learn how to master icy surfaces. You want even more? Accept the challenge of drift training or compete with like-minded drivers at the Drift Challenge in Saalbach.

Find your experience
Thanks to its variety, our programme offers drivers of all levels the ideal training – from classic driver safety training and more dynamic experiences all the way to intensive training and discovery routes under extreme conditions. Our events are organised in stages and build on each other to guarantee your learning success in familiar surroundings. Our winter advanced training, for example, forms the basis for our drift training and can also be completed in combination. You will then be equipped for the Drift Challenge in Saalbach. Take a look at the illustration of course programmes and find the right training to suit you.
Basic training
Develop your existing driving skills in our basic training, drift training or executive driver training courses. No matter whether you’ve just passed your driving test or are already an experienced driver, everyone can benefit from our level 1 training courses.
Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A
Ready for the next level
Your passion for driving has been ignited in our basic training courses and you want to further intensify your driving skills? Take on the ice challenge with like-minded people or master the executive driver training pro course. In order to enjoy the greatest possible driving pleasure at the Audi ice experience in Finland, we recommend that you have completed an Audi driving experience winter training course in Saalbach, Seefeld or with a comparable provider in advance.
Audi RS 3 Sportback: Fuel consumption (combined): 9.5–9.3 l/100 km; CO₂ emissions (combined): 217–211 g/km; CO₂ emission class: G
In Finland to the limit
You have successfully mastered one or more of our basic or advanced training courses or have already taken part in a comparable training course from another provider? Congratulations, you have qualified for our next-level training courses. Try out something new and rise to unexpected challenges. The Finland experience pro and finland experience pro exclusive promise higher speeds and enhanced dynamics in our sporty Audi models.
Audi S5 Avant: Fuel consumption (combined): 8.0–7.6 l/100km; CO₂ emissions (combined): 182–171 g/km; CO₂ emission class: G–F; The environment shown is AI-generated and is for illustrative purposes only. There is no entitlement to drive in this environment.
Driving pleasure in perfection
Are you looking for a high-level vehicle, maximum emotions and a unique experience? With our Finland experience pro exclusive, you will receive intensive and individual support to master the increased difficulty of this training programme. To ensure the safety of all drivers, qualifying training courses from Audi driving experience or a comparable provider must have been successfully completed beforehand. Special requirements apply to our Finland experience pro exclusive “next level” and Finland experience pro exclusive Masterclass highlights.
Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

Exclusive driving experience with the new Audi RS 3 driving experience^*

We would also like to present the exclusive Audi RS 3 driving experience^*, where you get to drive an Audi RS 3^* specially developed and modified to handle the most demanding challenges of our Audi driving experiences. This special vehicle offers a truly unique driving experience – whether during harsh winter conditions, on hot summer days, at the driving experience centre in Neuburg or out on the race track. This ensures that we fulfil our mission to give participants a feel of what it’s like to race an Audi under the guidance of experienced instructors. Featuring bucket seats, 4/6-point racing seat belts and a striking design, its motorsport credentials are unmistakable. Note that the Audi RS 3 driving experience^* is not approved for use on public roads, is not available for purchase and is exempt from Directive 1999/94/EC – in other words, this is an exclusive offer for true motorsport enthusiasts only!

Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

An experience as unique as you are

Enjoy a bespoke Audi driving experience, tailored precisely to your needs, wishes and driving skills. Discover the performance of our more powerful models – as part of an individually tailored driving experience prepared for you in close consultation with your personal instructor team. You can choose between an intensive, one-on-one session or a small group event, the perfect option for exclusive company events.

Red Audi RS e-tron GT performance drifts in the snow

Gift a voucher for the Audi driving experience

Looking to gift an unforgettable experience to a special person in your life? Then why not purchase a voucher for an Audi driving experience, packed with passion and driving fun? Decide on a value of your choice and let the recipient decide for themselves which driver training they want to experience. The voucher can be redeemed or used as part-payment simply when booking the chosen training via our booking page. If the value of the voucher exceeds the cost of the training, the person will receive a new voucher for the difference. The gift voucher is valid for 3 years from the date of issue and is non-refundable and cannot be exchanged for cash. It may be transferred to another recipient. Please note that training participants must meet the requirements of the Audi driving experience. These include the minimum age of 18 and a valid driving licence. For the Audi tour experience, there is a minimum age of 23 or the participant must be accompanied by a person who is at least 23 years of age.

The Audi driving experience voucher can be redeemed only for events organised by Audi driving experience Germany (booked via the web pages www.audi.de/driving or www.audi.com/driving). It is not valid for events at our cross-border destinations (Austria/Switzerland/Italy).

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Brunette woman sitting behind the wheel of a car

General information

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Contact details
If you have any questions, you can reach us at any time using the contact details below!

Mail: drive@audi.de
Phone: +49 841 8932900

Audi driving experience center
Heinrichsheimstr. 200
86633 Neuburg a.d. Donau

Oben im Bild: GERcollector, Recht im Bild: Youtuber Felix von der Laden steht vor einem dunkelgrünen Audi Modell im Schnee bei der Audi ice experience in Finnland,

Influencer and YouTuber test the Audi ice experience

GERcollector tests Audi ice experience in Finland
The well-known car influencer GERcollector took part in our top training "Finland Pro Exclusive experience with Mattias Ekström" and drove the Audi RS 3 driving experience^*.

Let yourself be inspired and experience our converted Audi RS 3 driving experience^* at our summer and winter driving training courses.

Top-YouTuber tests Audi ice experience
The well-known YouTuber Felix von der Laden spent a day at the Audi ice experience in Finland together with Mattias Ekström - and tested a converted RS 3^* for the next season. Our 2025 summer and winter programmes will allow you to get behind the wheel of a vehicle specially modified for the Audi driving experience: the Audi RS 3 driving experience^*.

What satisfied participants say^*

Read in our customer feedback what experiences participants have had with our driving experiences and gain insights into the world of Audi driving experience events.

Customer satisfaction winter 2024: 4.83 out of 5 stars

„A unique experience to be able to drive safely on ice in complicated conditions. An opportunity to learn, know the vehicle's reactions and be ready for real situations. An experience that is very enjoyable, very fun and surprising.”

„Es war ein sehr stimmiges Konzept, super organisiert, die bestens Instruktoren. Gerne komme ich wieder.“

„Die Autos waren der Hammer… und die Nutzung der Fahrzeuge ohne Einschränkungen, natürlich mit einer gewissen Eigenverantwortung. Der Fahrspaß war umwerfend !! Das Audi Team hat herausragende Arbeit geleistet. Gemahnt und laufen lassen … so muss es sein !!!“

„Das (zum Glück) nicht alltägliche fahren, mega“

„Eine sehr schöne Unterkunft mit einer top Verpflegung. Alle Organisatoren/Instruktoren waren sehr freundlich und fachlich top.“

“The instructors are the best. They know what they are talking about. The atmosphere is very friendly but the exercises are challenging. The instructors have very high standards and don't just throw around compliments unless they are really satisfied with your driving. I really recommend Audi driving experience! Ice driving is real fun!”

Dunkelhaariger Mann mit heller Winterjacke lächelt und will einen anderen Mann (Mann wird nur von hinten gezeigt)empfangen, im Hintergrund verschwommen Schnee und Wälder

Forms

Here you can find all important documents for download as PDF file.

Frequently asked questions

Do you have questions about the Audi driving experience? Our FAQ section answers your most frequently asked questions.

Further questions

Dark blue Audi model with white Audi driving experience inscription and winter tires in snow (view only from tires and model side below)

Pirelli tires

Find the right tires for your Audi

Discover the selection of Pirelli passenger car tyres for Audi. Choose the best ones now!

View Audi driving experience summer 2025

Experience Audi's high-performance sports cars and challenge yourself in our summer programm 2025.

Audi R8 Spyder V10 performance quattro^*: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

Audi driving experience

Audi driving experience

Absolute Snow GO. The winter program of the Audi driving experience. This is Audi.