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Dark gray Audi RS e-tron GT performance drives on a hill in the snow, in the background there is a course with Audi models further down, as well as houses and mountains further back

Destination Events

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Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Audi driving experiences in other destinations

You want to combine your unique training experience with international flair? Throughout the year, we offer you the opportunity to take part in exclusive events in the Alps. Experience technical progress while navigating our dynamic vehicles along picturesque Alpine passes in Italy, Austria and Switzerland. Discover cross-border destinations and make unforgettable memories, framed by regional culinary highlights against the breathtaking backdrop of the Alps. These events will not be carried out by the Audi driving experience, but by our international markets. They can be booked via the corresponding external website.*

White Audi RS e-tron GT driving on a road through a landscape with fir trees, snow on the roadside and on the fir trees

Audi experience | The Audi FIS Ski World Cup Weekend

Cortina d’Ampezzo | 17–18 January 2025

Follow your passion for impressive performance
On 17 and 18 January, Cortina d’Ampezzo is the perfect setting for a weekend dedicated to performance and innovation. An event where you can test the performance of the e-tron models on scenic routes in the Dolomites and watch the women’s downhill race in the Audi FIS Ski World Cup live.

To the event

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Red Audi RS e-tron GT performance drives in the snow in perfect weather, mountains can be seen in the background

Audi ice experience

St. Anton am Arlberg | 31 January–9 February 2025

Pure adrenaline with all-electric performance: Discover your own limits on the ice under the guidance of the experienced Audi team. The Audi driving experience on ice gives you the opportunity to discover the modern vehicle technology of the Audi RS e-tron GT performance* and the Audi SQ6 SUV e-tron* and experience the driving pleasure of an all-electric vehicle.

To the event

Audi RS e-tron GT performance: Power consumption (combined): 20.8-18.7 kWh/100km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Dark gray Audi RS e-tron GT drives through snow (front view)

Audi ice experience

Davos | 31 January–1 March 2025

Discover supreme control in the midst of unpredictable terrain: the winter driving courses in Davos.

The Audi driving experience on ice in Davos is the ultimate winter driving training and offers unrivalled driving pleasure against an impressive backdrop with challenging conditions. In the Grisons mountains, you will learn how to stay in control and reach your destination safely, even in wintry conditions.

Special highlight: you will have the chance to drift on an ice-covered course and experience adrenaline-fuelled taxi rides in the Audi RS e-tron GT*.

To the event

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A

Rear/side view of a dark blue Audi Q6 SUV e-tron. It is standing in the mountains in the snow and in the foreground is a man in ski equipment with skis in his hand

Audi x Dynafit Ice Performance Camp

St. Anton am Arlberg | 6–7 February 2025

Precision on ice, freedom in the mountains. Against the breathtaking backdrop of St. Anton am Arlberg, nature, technology and adventure come together in perfect harmony. Feel the strength and control of the Audi premium models on icy terrain and experience altitude, speed and adrenaline on a ski tour with high-performance Dynafit equipment in the vast expanse of the mountains.

To the event

Audi Q6 SUV e-tron: Electric power consumption (combined): 19.8–16.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Black Audi logo on a snow-covered mountain, to the left of the logo is a man in ski equipment with skis in his hand

Audi experience | Mountain Camp by Xavier de Le Rue

Verbier | 12–15 March 2025

Not just a place – a lasting experience: Welcome to the majestic Valais mountains. At this event, you can enjoy the beauty of the mountains to the full – whether on amazing outdoor adventures or a relaxing drive in an Audi. No matter if you’re on skis, a snowboard or simply just curious – unique experiences await you here that will push your limits.

You will spend the night in our exclusive glamping camp and be treated to a gourmet dinner with spectacular panoramic views over Verbier. Follow the invitation extended by extreme athlete and Audi ambassador Xavier de Le Rue to participate in an inspiring exchange. A panoramic drive in the Audi Q6 e-tron and Audi A6 e-tron provides a spectacular finish to the Audi experience.

To the event
A white Audi RS e-tron GT and a yellow Audi R8 Spyder V10 are driving on a road in a bend through the Alps in St. Anton, with the Audi RS e-tron GT in front

Audi Alps Tours

Kitzbühel | 18–20 July 2025

Two powertrains, one expectation: pure emotion. Experience the immense power of the Audi R8 Spyder V10* and the innovative technologies of the new Audi S6 Avant e-tron* and Audi RS e-tron GT performance* on the spectacular bends of the Grossglockner High Alpine Road.

To the event

White Audi model: Audi RS e-tron GT performance: Power consumption (combined): 20.8-18.7 kWh/100km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Yellow Audi model: Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

Dark gray Audi R8 Spyder V10, with open deck, driving on a road through the Alps, mountains in the background

Audi Alps Tours

St. Anton am Arlberg | 8–10 August 2025

Every bend an opportunity: compare the dynamics of two drive technologies – the Audi R8 Spyder V10* and the all-electric Audi RS e-tron GT performance* amidst the majestic mountain scenery of the Austrian Alps. Ideal for anyone who wants to combine a passion for driving and performance.

To the event

Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

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