Audi driving experience

Bird's eye view of a landscape with a winding road on which several Audi models are driving one behind the other, with mountains in the background

Destination Events

Audi driving experiences in other destinations

You want to combine your unique training experience with international flair? Throughout the year, we offer you the opportunity to take part in exclusive events in the Alps. Experience technical progress while navigating our dynamic vehicles along picturesque Alpine passes in Italy, Austria and Switzerland. Discover cross-border destinations and make unforgettable memories, framed by regional culinary highlights against the breathtaking backdrop of the Alps. These events will not be carried out by the Audi driving experience, but by our international markets. They can be booked via the corresponding external website.^*

Two Audi sports cars in gray and dark green drive closely behind each other through a sharp bend on a hilly country road.

Audi experience | The Peak Emotions Tour

Madonna di Campiglio | 27–29 June 2025

Culture and performance in the Dolomites: From 27th to 29th of June, the streets of Madonna di Campiglio will provide the perfect backdrop for testing the performance of the fully electric Audi e-tron series up close. Between exclusive culinary experiences and concerts at dizzy heights, you will spend unforgettable days that will redefine performance and elegance.

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Audi RS 5 Sportback: Fuel consumption (combined): 10.0–9.6 l/100 km; CO₂ emissions (combined): 226–217 g/km; CO₂ emission class: G

Audi quattro Cup | Destinations Edition

Davos | 4 July 2025 and Verbier | 18 July 2025

A top-class day on the golf course: At this exclusive event, you and your golf partner will have double the chance of being part of the renowned Audi quattro Cup world final – either by winning the tournament or by participating in the 19th hole game, our putting challenge. The two winners of the 19th hole game will be entered in a lottery where one wildcard for the final will be drawn. In addition to the world final, there will be thrilling, enjoyable and adrenalin-filled prizes to win – and a special day at the tournament filled with highlights.

To the event in Davos To the event in Verbier

A white Audi RS e-tron GT and a yellow Audi R8 Spyder V10 are driving on a road in a bend through the Alps in St. Anton, with the Audi RS e-tron GT in front.

Audi Alps Tours

Kitzbühel | 18–21 July 2025

Two powertrains, one expectation: pure emotion. Experience the immense power of the Audi R8 Spyder V10^* and the innovative technologies of the new Audi S6 Avant e-tron^* and Audi RS e-tron GT performance^* on the spectacular bends of the Grossglockner High Alpine Road.

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White Audi model: Audi RS e-tron GT performance: Power consumption (combined): 20.8-18.7 kWh/100km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Yellow Audi model: Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

Dark gray Audi R8 Spyder V10, with open deck, driving on a road through the Alps, mountains in the background.

Audi Alps Tours

St. Anton am Arlberg | 8–10 Aug. 2025

Every bend an opportunity: compare the dynamics of two drive technologies – the Audi R8 Spyder V10^* and the all-electric Audi RS e-tron GT performance^* amidst the majestic mountain scenery of the Austrian Alps. Ideal for anyone who wants to combine a passion for driving and performance.

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Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

Audi quattro Cup

Kitzbühel | 19 Aug. 2025

A top-class golf tournament: Experience the Audi quattro Cup on one of Austria's most impressive golf courses in the heart of the Tyrolean Alps. In teams of two, you compete in the classic 18-hole format - with the aim of qualifying for the Austrian final. A special highlight awaits you after the regular tournament: the Audi Nearest to the Pin Challenge on a 19th hole away from the golf course. Audi premium models are waiting for you for a short but stylish trip there. Experience a day full of sporting challenges in the unique ambience of the Eichenheim Golf Club - for special moments on and off the fairway.

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Black Audi RS model leads convoy of vehicles through wooded mountain road with winding route.

Audi driving experience | The Mountain Tour

Madonna di Campiglio – Corvara in Badia | 5–7 Sept. 2025

Experience power and beauty in the Dolomites: Experience an extraordinary journey through the Dolomites from 5th to 7th of September. The multi-day tour in our high-performance Audi RS models starts in Madonna di Campiglio and will take you through breathtaking scenery all the way to Corvara. Participants will also enjoy exclusive access to a dedicated area where they can test the performance and technology of the e-tron GT range.

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Audi RS 6 Avant: Fuel consumption (combined): 12.7–12.1 l/100 km; CO₂ emissions (combined): 289–276 g/km; CO₂ emission class: G

Four dark blue and black Audi SUV models drive through a wooded mountain bend with a rocky background and blue sky.

Audi experience | The Culinary Tour

Cortina d’Ampezzo | 12–14 Sept. 2025

From 12th to 14th of September, enjoy an unforgettable experience in the stunning setting of Cortina d’Ampezzo. Take part in an exhilarating Audi driving experience, testing the Q and RS ranges on both off-road and on-road routes, and discover the region’s finest flavours through a curated culinary tour.

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Audi Q6 Sportback e-tron: Power consumption (combined): 18.9-15.6 kWh/100km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Audi models driving on an alpine road with a green slope, stone wall and waterfall in the background.

Audi driving experience | The Mountain Tour

Cortina d’Ampezzo | 20–21 Sept. 2025

An exclusive event that blends innovation and tradition in a breathtaking setting. From 20th to 21st of September, explore the cutting-edge H-Farm campus and experience first-hand the performance of the RS range on the road, as well as the e-tron GT range in a dedicated area, all with a refined culinary stop in Cortina.

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Audi RS 5 Sportback: Fuel consumption (combined): 10.0–9.6 l/100 km; CO₂ emissions (combined): 226–217 g/km; CO₂ emission class: G

Red Audi model with panoramic roof drives on a winding road through an autumnal mountain landscape with scattered wooden huts.

Audi experience | The Culinary Drive x Andreas Caminada

Davos | 1– 2 Oct. 2025 | 2–3 Oct. 2025 | 3–4 Oct. 2025| 4–5 Oct. 2025

An electrifying driving event in the breathtaking landscape of the Canton of Grisons: Experience an unforgettable culinary journey with award-winning chef Andreas Caminada and discover our newest vehicles on this extensive Audi driving experience with the newest Audi models. Learn more about the latest progressive technology and feel the luxurious driving experience of these fully electric models up close.

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