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Audi ice experience

Snow-covered landscape with curved tracks on a frozen lake, surrounded by forest and wintry sky.

Audi ice experience

Our ice experience offer

Progress has never been so passionate! Become part of the Audi ice experience and discover your personal highlight in northern Scandinavia. Rise to the challenge, experience dynamism in its purest form, and drift on sheet ice. Exhilarating and unforgettable moments await you during this sporty winter training.*

Dark Audi S5 Avant with white “Audi driving experience” lettering driving on a snow-covered road, snow swirled up in the focus.

Finland experience

Immerse yourself in endless winter landscapes 200 kilometres beyond the Arctic Circle. This is where perfect conditions are waiting for you to experience a special dimension of driving with the powerful Audi S5 Avant*.*

Audi S5 Avant: Fuel consumption (combined): 8.0–7.6 l/100km; CO₂ emissions (combined): 182–171 g/km; CO₂ emission class: G–F

Dark Audi S5 Avant with “Audi driving experience” lettering on an icy track, surrounded by cones and a snowy forest backdrop.

Finland experience arctic adventures

Experience the unrivalled beauty of Lapland with our new “Arctic adventures” format.*

Audi S5 Avant: Fuel consumption (combined): 8.0–7.6 l/100km; CO₂ emissions (combined): 182–171 g/km; CO₂ emission class: G–F

Dark Audi S5 Avant with white “Audi driving experience” lettering drifts over a snow-covered surface.

Finland experience pro

The Finland experience pro is for those who want to take their driving to the next level. Building on the content of the Finland experience course, the level of difficulty is intensified here.*

Audi S5 Avant: Fuel consumption (combined): 8.0–7.6 l/100km; CO₂ emissions (combined): 182–171 g/km; CO₂ emission class: G–F

Woman with blond hair and blue jacket sits concentrated at the wheel of a vehicle.

Finland experience pro exclusive

In the Finland experience pro exclusive, you get the right mix of sportiness and pure dynamics.*

Black Audi RS 3 driving experience with eye-catching orange and red rims and details stands on a snow-covered surface against a wooded background.

Finland experience pro exclusive "next level"

Level 4 of our Finland programmes with the exclusive Audi RS 3 driving experience* training vehicle: more variety, greater intensity and even more individual coaching.*

Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

Black-orange foiled Audi RS 3 driving experience with eye-catching wheel design stands on a snow-covered surface, photographed from diagonally above.

Finland experience pro exlusive Masterclass

Learn from the “best”... That’s the motto of this programme. If even race and rally drivers use this training programme to prepare for the next season, it can only mean one thing: they will drive at the limit for three days.*

Audi RS 3 driving experience: The vehicle is not offered for sale and is not subject to Directive 1999/94/EC.

Two people (a younger woman and an older man with glasses) in winter clothing stand on a patch of ice and simulate driving movements, while an Audi can be seen in the background.

Finland experience exclusive coaching

New to the programme is our most individual training: four days in Finland with a personal instructor who will provide you with a training programme tailored specifically to your wishes and abilities.*

Important note

Please note that the flight tickets are no longer part of the AUDI AG travel package. As of the 2026 winter season, you will need to book these individually yourself.

We still offer a central shuttle service from Kittilä Airport to the hotel and back on the day of arrival and departure. If several or different shuttles are required, we will be happy to help with the coordination – participants are responsible for covering their own costs.

Dates of the Audi ice experience

Training
Location
Date
Training
Location
Muonio
Date
09.-12.01.2026
Training
Finland experience
Location
Muonio
Date
16.-20.01.2026
Training
Finland experience
Location
Muonio
Date
29.01.-02.02.2026
Training
Finland experience exclusive coaching
Location
Muonio
Date
30.01.-02.02.2026
Training
Finland experience exclusive coaching
Location
Muonio
Date
02.-05.02.2026
Training
Finland experience pro exclusive
Location
Muonio
Date
02.-06.02.2026
Training
Finland experience exclusive coaching
Location
Muonio
Date
05.-08.02.2026
Training
Finland experience
Location
Muonio
Date
05.-09.02.2026
Training
Finland experience
Location
Muonio
Date
13.-16.02.2026
Training
Location
Muonio
Date
19.-23.02.2026
Training
Finland experience pro exclusive "next level"
Location
Muonio
Date
20.-24.02.2026
Training
Finland experience
Location
Muonio
Date
26.02.-02.03.2026
Training
Finland experience pro exclusive masterclass
Location
Muonio
Date
06.-10.03.2026
Training
Finland experience arctic adventures
Location
Muonio
Date
13.-17.03.2026
Training
Finland experience pro
Location
Muonio
Date
13.-17.03.2026
Training
Finland experience
Location
Muonio
Date
20.-24.03.2026
Training
Finland experience pro exclusive
Location
Muonio
Date
20.-24.03.2026


Are you interested in other Audi driving experience events? Then you will find an overview of all dates here.

All dates

Audi driving experience continuously works on increasing the sustainability of the driving experiences offered and strives to largely avoid and reduce emissions. The emissions generated during the driving programs are recorded, and unavoidable emissions are annually offset through quality-assured climate protection projects in collaboration with VW Kraftwerk GmbH and Volkswagen ClimatePartner.

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