Audi driving experience

Audi driving experience welcomes you to the 2020 winter season! With dynamism and driving pleasure at impressive winter locations, combined with powerful cars and Audi Sport's high-performance RS models, we are offering you unforgettable events with lots of driving pleasure – and for the first time this year, including the new electric SUV Audi e-tron 55 quattro. Also new in the programme is the Audi ice experience of Finland Pro with Mattias Ekström.

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    Audi e-tron Lapland Adventure

    Majestic fjords and a sense of untouched nature – this breathtaking panorama of Lapland is the perfect setting for a tour in the Audi e-tron, Audi’s first all-electric SUV.

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    Audi ice experience

    Audi ice experience takes friends of the brand to unforgettable experiences in the north of Scandinavia. Get on board with the dynamic sporty winter training and discover the most beautiful form of driving – the drift.

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Audi e-tron experience

The Audi e-tron electrifies and stands for the driving experience of a new era. Sporty and powerful – two electric motors power the electric SUV without emissions and almost silently. Outstanding traction and dynamics in all driving situations, on all terrains and in all weather conditions are ensured by state-of-the-art suspension solutions combined with a new generation of quattro: electric all-wheel drive. The talents of the Audi e-tron are especially effective on slippery surfaces like snow and ice – and offer enormous driving pleasure.

Audi training experience

With Audi training experience, you can discover that driving safety and driving pleasure are not mutually exclusive. Our events offer you an excellent introduction for learning to drive safely and confidently. Let the driving dynamics you experience here spark off a great passion! Our participants are always enthusiastic to learn which extreme driving situations you can handle with a car – if you know how.

Audi ice experience

Audi ice experience takes friends of the brand to unforgettable experiences in the north of Scandinavia. Get on board with the dynamic sporty winter training and discover the most beautiful form of driving – the drift.

Audi Sport experience

Impressive racetracks, powerful sports cars, instructors experienced in motorsport – excellent conditions for experiencing one of the most dynamic forms of driving at Audi Sport experience. Ambitious motorsport drivers can further increase their driving level in the new motorsport training level 2, including with the Audi R8 LMS GT 4.

Audi tour experience

Audi tour experience starts off with intensive and varied driving experiences in the most beautiful alpine regions and on down to Lake Garda. With the Audi R8 Spyder V10 performance quattro, every curve and every pass become an unforgettable experience – feeling, listening and enjoying yourself completely in the open.

Audi individual experience

Would you like to take part in an Audi training or driving experience, but can't find the right time, or you want a coach who is only there for you? That is precisely why we are presenting you with our Audi individual experience.

Audi driving experience center

Audi driving experience is offering diverse training options in various driving modules along with excellent conference facilities for companies at Audi's own driving experience center in Neuburg an der Donau.

The training vehicles

A selection of the sportiest models awaits you at all the Audi driving experience training events – from the new Audi e-tron 55 quattro to the Audi R8 Coupé. All these training vehicles allow you to feel the powerful dynamics, emotions and pure driving pleasure offered by the highest technical level.

The course venues


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    National Geographic

    Driving through Norway with the Audi e-tron.

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    Your training highlight directly to your smartphone

    get the Revl iOS app!

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    Audi electrifies World Economic Forum in Davos

    Sustainable mobility for the World Economic Forum in Davos. As the exclusive shuttle partner for the annual Forum, Audi is providing a fleet of 50 Audi e-tron vehicles in 2019.

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    Audi e-tron on ice

    It’s not just in the summer that you can experience sheer fun at the wheel with the Audi driving experience.

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    Motorsport 2019

    In the 2019 motorsport season, AUDI AG will be involved in the pioneering Formula E and the enthralling DTM touring car racing. The company’s involvement aims primarily to derive innovative technologies for the future and volume-production use.

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    This winter, choose the safest way.

    Especially in wintry conditions. Choose innovative Pirelli tyres this winter for more safety, control and quality.

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The best pictures of the Audi driving experience

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Preview of summer 2020