Audi driving experience | Audi Deutschland
Experience Audi driving experience

Audi driving experience

Vorsprung durch Technik

For us, ‘Vorsprung’ – or ‘progress’ – means bringing innovative and pioneering concepts to our roads. We want you to experience this progress for yourself, which is why we’re giving you the chance to get behind the wheel of the Audi RS e-tron GT and other high-performance models as part of our 2024 summer programme: Master conventional driving manoeuvres, drive through spectacular scenery or sharpen up your skills on the race track. We are looking foreward to see you.

Audi driving experience center

Discover a range of on- and off-road driver training programmes at our Audi driving experience centre in Neuburg an der Donau.

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Experiencing Vorsprung – since 1982

For more than 40 years, the Audi driving experience has been giving people with a passion for driving the opportunity to hone their skills behind the wheel. In addition to conventional driver training courses, our programme today encompasses driver training courses at different performance levels as well as challenging motoring experiences at cross-border destinations with the focus on enjoyment and learning success. Our Audi driving experience instructors contribute their expertise from the world of motorsport and help you to hone your skills behind the wheel and get the most out of your training. As a result, your Audi driving experience is certain to be an unforgettable experience!

Oben im Bild: GERcollector, Recht im Bild: Youtuber Felix von der Laden steht vor einem dunkelgrünen Audi Modell im Schnee bei der Audi ice experience in Finnland,

Influencer and YouTuber test the Audi ice experience

GERcollector tests Audi ice experience in Finland
The well-known car influencer GERcollector took part in our top training "Finland Pro Exclusive experience with Mattias Ekström" and drove the Audi RS 3 driving experience*.

Let yourself be inspired and experience our converted Audi RS 3 driving experience* at our summer and winter driving training courses.

Top YouTuber tests Audi ice experience
The well-known YouTuber Felix von der Laden spent a day at the Audi ice experience in Finland together with Mattias Ekström - and tested a converted RS 3* for the next season. Our 2024 summer and winter programmes will allow you to get behind the wheel of a vehicle specially modified for the Audi driving experience: the Audi RS 3 driving experience*.

Woman with dark long hair sits in an Audi model, on the passenger side a woman in red t-shirt looks through the window and explains the vehicle

What you can expect

Before you get started in the latest, sporty Audi models, you will learn the theoretical basics and exciting background information on driving physics and driving technique. At the same time, our summer and winter training courses build on each other, which means that you can continuously improve your skills and enjoy our challenging events on race tracks, off-road events and discovery drives to the full. Our summer driver training courses encompass everything from standard driving techniques to training courses under racing conditions and help you to prepare for our most challenging events. Have you already received driver training? Then why not rise to whole new challenges by registering for our racetrack experience or Next Level Pro high-performance training course?

Exclusive driving experience with the new Audi RS 3 driving experience*

We would also like to present the exclusive Audi RS 3 driving experience*, where you get to drive an Audi RS 3* specially developed and modified to handle the most demanding challenges of our Audi driving experiences. This special vehicle offers a truly unique driving experience – whether during harsh winter conditions, on hot summer days, at the driving experience centre in Neuburg or out on the race track. This ensures that we fulfil our mission to give participants a feel of what it’s like to race an Audi under the guidance of experienced instructors. Featuring bucket seats, 4/6-point racing seat belts and a striking design, its motorsport credentials are unmistakable. Note that the Audi RS 3 driving experience* is not approved for use on public roads, is not available for purchase and is exempt from Directive 1999/94/EC – in other words, this is an exclusive offer for true motorsport enthusiasts only!

Rear view of someone holding a white helmet with Audi logo, in the background blurred a red Audi model

An experience as unique as you are

Enjoy a bespoke Audi driving experience, tailored precisely to your needs, wishes and driving skills. Discover the performance of our more powerful models like never before – as part of an individually tailored driving experience prepared by you in close consultation with your personal instructor team. You can choose between an intensive, one-on-one session or a small group event, the perfect option for exclusive company events.

A man walks between three cars, on the left is a light green Audi model, to the right is a red Audi RS e-tron GT and in front is another dark grey Audi model.

Gift a voucher for the Audi driving experience

Looking to gift an unforgettable experience to a special person in your life? Then why not purchase a voucher for an Audi driving experience, packed with passion and driving fun? Decide on a value of your choice and let the recipient decide for themselves which driver training they want to experience. The voucher can be redeemed or used as part-payment simply when booking the chosen training via our booking page. If the value of the voucher exceeds the cost of the training, the person will receive a new voucher for the difference. The gift voucher is valid for 3 years from the date of issue and is non-refundable and cannot be exchanged for cash. It may be transferred to another recipient. Please note that training participants must meet the requirements of the Audi driving experience. These include the minimum age of 18 and a valid driving licence. For the Audi tour experience, there is a minimum age of 23 or the participant must be accompanied by a person who is at least 23 years of age. The Audi driving experience voucher can be redeemed only for events organised by Audi driving experience Germany (booked via the web pages or It is not valid for events at our cross-border destinations (Austria/Switzerland/Italy).

What participants say

Read in our customer feedback what experiences participants have had with our driving experiences and gain insights into the world of Audi driving experience events.

Customer satisfaction winter 2024: 4.83 out of 5 stars

"Was there for the 4th time as always everything was super organized, especially the training with the S8 was great will definitely come back"

"The instructors were fantastic, they have an incredible way to teach us and explain every move and way the car handles like it does"

" I can only say perfect. The whole team, from the mechanic to the instructor to the on-site support, is 1+++. I'm already looking forward to my next training :-) Many thanks to the entire Seefeld team"

"Very good trainers! Even for an inexperienced driver."

"-New challenges - great training with patient trainers - It's just indescribably beautiful every time. And these trainings are so important and can save lives in dangerous situations"

"The friendly atmosphere, the competent staff and the great atmosphere. We were able to learn a lot during training."

Dunkelhaariger Mann mit heller Winterjacke lächelt und will einen anderen Mann (Mann wird nur von hinten gezeigt)empfangen, im Hintergrund verschwommen Schnee und Wälder


Here you can find all important documents for download as PDF file.

Frequently asked questions

Do you have questions about the Audi driving experience? With our FAQ section, we offer you the opportunity to have the most frequently asked questions answered directly.

Matt gray Audi R8 with Pirelli tires (view tires and only little model)

Pirelli tires

Find the right tires for your Audi

Discover the selection of Pirelli tires for Audi. Choose the best now!

View Audi driving experience winter 2025

Challenge yourself and experience Audi’s high-performance models under demanding conditions in our 2025 winter programme.

Audi driving experience in winter