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Audi individual experience

Drone recording of three cornering maneuvers: country road, race track with three Audi vehicles and snow curve with drift tracks.

Customised driving experiences: Create your Audi driving experience

Experience driving fun that is as unique as you are. With the Audi individual experience, we offer you the opportunity to tailor events individually according to your wishes. Whether exclusive driver training, intensive individual coaching, customised company and team events or special evening events – our experienced event managers are on hand to help you turn your vision into reality. Enjoy an unforgettable experience that is perfectly tailored to your requirements.*
Two smiling people talking to an employee in an Audi showroom with a sports car in the background.

Be captivated by the fascination of driving at the Audi driving experience center in Neuburg an der Donau – the perfect location for fun behind the wheel and extraordinary company events. A modern infrastructure and first-class driver training await you on our 47-hectare site.

Experience the Audi models on the dynamic area, the 2.2-kilometre handling course or on off-road terrain. Our experienced instructors offer exciting driver training and exclusive highlights with the latest Audi models.

The customer center provides flexible rooms for up to 400 guests – ideal for presentations or meetings. After training, enjoy culinary delights in the Audi drivers lounge with a view over the site.

Combine your event with an exclusive driving experience and tailor your own individual “conference plus” programme.

To the Audi driving experience center

The modules of our programme at the Audi driving experience center in Neuburg

  • Driver training pure: the latest Audi models, tailored to your requirements for smaller and larger groups
  • Conference pure: Conference facilities, state-of-the-art technology at the Audi driving experience center, Neuburg an der Donau
  • Conference plus: Combination of conference and driving experience at the Audi driving experience center in Neuburg an der Donau
  • Exclusive coaching (1-on-1 driver training for individuals or smaller groups)
  • Special events such as evening events, team events, summer parties, Christmas parties, company anniversaries, exhibitions, trade fairs, etc.

Optional additional services

  • Catering
  • “Taxi rides” (as co-driver to an instructor)
  • Rescue simulator
  • Video and data analysis for selected driving exercises
  • Photo service (spectacular pictures of driving training, portrait shots, etc.)

Offers at other locations

Offers at other locations

Individual driving training courses for groups or individuals are also possible at the other Audi driving experience venues.

Summer

  • International race tracks
  • Driving Center Groß Dölln
  • Tour trips, especially in the Alps and Italy

Winter

  • Saalbach, Austria
  • Seefeld, Austria
  • Muonio, Finland

Our Suggestions for your Custom Corporate Event

Below are some sample events that we can customize to meet your specific needs.

Collage: on the left, a green Audi RS 5 sedan on a wet road; on the right, an empty conference room with the Audi logo.

Audi RS 5 Sedan: Fuel consumption (weighted combined): 4.3–3.8 l/100 km; Electricity consumption (weighted combined): 18.4–17.7 kWh/100 km; CO₂ emissions (weighted combined): 98–86 g/km; CO₂ classes (weighted combined): C–B; Fuel consumption with a discharged battery (combined): 10.0–9.5 l/100 km; CO₂ class with a discharged battery: G

Business Event in Sports Mode

The Audi driving experience center in Neuburg an der Donau offers the ideal setting for corporate events that combine technology and excitement. Full-day packages for up to 20 participants combine a half-day workshop with top-notch driving experiences on the dynamics area or the 2.2-km handling course. A conference room, catering, and the Audi drivers lounge are included.

Highlights

  • Dynamic driving area & 2.2 km handling course for up to 20 participants
  • Modern conference room & flexible workshop spaces for up to 200 guests
  • Catering & Audi Drivers Lounge included


Location: Audi driving experience center, Neuburg an der Donau

Basic RS 5 Package

Combine your half-day workshop with practical driving training* on the extensive dynamics area. In this training course*, the content of which is based on our proven Basic training*, your team will familiarize themselves intensively with vehicle control in the new Audi RS 5.

Price for 20 people: €9.758 incl. VAT (€8.200 excl. VAT)

Request the Basic RS 5 Package
Performance RS 5 Package

Increase the driving challenge. In addition to your company workshop, your team can expect intensive training* on the 2.2-kilometre-long handling course. Here you can experience the sporty agility of the Audi RS 5 in demanding driving situations.

Price for 20 people: €11.424 incl. VAT (€9.600 excl. VAT)

Request the Performance RS 5 Package

Offer is subject to availability

As of June 19,2026

A red Audi RS 5 Avant is driving on a racetrack; motion blur, guardrails, and a cloudy sky.

Audi RS 5 Avant: Fuel consumption (weighted combined): 4.5–3.9 l/100 km; Electricity consumption (weighted combined): 18.7–17.8 kWh/100 km; CO₂ emissions (weighted combined): 102–88 g/km; CO₂ classes (weighted combined): C–B; Fuel consumption with a discharged battery (combined): 10.2–9.6 l/100 km; CO₂ class with a discharged battery: G

Racing atmosphere at the Salzburgring

At the Performance Racetrack Event at the Salzburgring, you and your team will experience the thrill of the racetrack up close. With the Audi R8 Coupé* and the new Audi RS 5 Avant*, experienced instructors will guide up to 32 participants through a half-day driving experience in a class of its own—allowing you to follow in the footsteps of the pros.

Highlights:

  • Half-day Performance Racetrack Event with professional instructors
  • Fleet of Audi R8 Coupé* and Audi RS 5 Avant*
  • Up to 32 participants – starting at €1.011,50 per person, including VAT

Location: Salzburgring, Austria

Request a Performance Racetrack Event

Offer is subject to availability

As of June 19,2026

A red Audi RS 5 Avant drives against the backdrop of mountains, backlit by the sun; rays of sunlight and rocky peaks in the background.

Audi RS 5 Avant: Fuel consumption (weighted combined): 4.5–3.9 l/100 km; Electricity consumption (weighted combined): 18.7–17.8 kWh/100 km; CO₂ emissions (weighted combined): 102–88 g/km; CO₂ classes (weighted combined): C–B; Fuel consumption with a discharged battery (combined): 10.2–9.6 l/100 km; CO₂ class with a discharged battery: G

Summiteers among themselves: the Grossglockner Alpine Tour

The Großglockner Tour combines spectacular winding roads with exclusive culinary experiences and first-class accommodations. As a private group, you’ll master each curve together behind the wheel of an Audi Sport model—creating a truly special bond in the process. A shared joy of driving that creates lasting connections.

Highlights:

  • Panoramic drive over the Großglockner in Audi Sport models
  • Exclusive culinary experiences & first-class accommodations included
  • Private group – starting at €2.400 per person, including VAT

Location: Großglockner High Alpine Road, Hohe Tauern, Austria

Request the Großglockner Tour

Offer is subject to availability

As of June 19,2026

Please feel free to contact us

We look forward to receiving your enquiry at incentive@audi.de. Our experienced event management team will be happy to provide you with an individual consultation.  

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