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Destination Events

Red car driving up a snow-covered hill; in the background is a snowy Alpine panorama and a winter sports resort with several vehicles.

Audi driving experiences in other destinations

You want to combine your unique training experience with international flair? Throughout the year, we offer you the opportunity to take part in exclusive events in the Alps. Experience technical progress while navigating our dynamic vehicles along picturesque Alpine passes in Italy, Austria and Switzerland. Discover cross-border destinations and make unforgettable memories, framed by regional culinary highlights against the breathtaking backdrop of the Alps. These events will not be carried out by the Audi driving experience, but by our international markets. They can be booked via the corresponding external website.*
Several cars driving on a snowy winding road, photographed from a bird's eye view.

Audi ice experience

Davos | 2–28 February 2026

Discover supreme control in the midst of unpredictable terrain: the winter driving courses in Davos. The Audi driving experience on ice in Davos is the ultimate winter driving training and offers unrivalled driving pleasure against an impressive backdrop with challenging conditions. In the Grisons mountains, you will learn how to stay in control and reach your destination safely, even in wintry conditions.

Special highlight: you will have the chance to drift on an ice-covered course and experience adrenaline-fuelled taxi rides in the Audi e-tron GT*.

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Skiers kick up snow in front of a red arch bearing the words “Audi quattro Ski Cup” on a snow-covered slope.

Audi quattro Ski Cup

Schladming | 6–8 March 2026

Whether on skis on the specially groomed giant slalom course or behind the wheel of powerful Audi premium models: what counts is precision and flawless handling. Complemented by an attractive program you can experience three days of pure progressive performance at the Audi quattro Ski Cup.

To the event
Skier in blue jacket turns in deep snow on a slope; red ski boots and ski poles visible.

Audi first line skiing

St. Anton am Arlberg | 13–15 March 2026

Paint the first tracks in the snow alongside an Audi ambassador as the sun goes up in the Arlberg valley – this is Audi first line skiing. After a day of full alpine dynamic, you can then enjoy the fascination of electric performance in an exclusive Audi driving experience.

To the event
Two Audis drive along a winding mountain road in front of snow-covered peaks in sunny weather.

Audi Alps Tours

Kitzbühel | 12–15 June 2026

Two powertrains, one expectation: pure emotion. Experience the immense power of the Audi R8 Spyder V10* and Audi RS e-tron GT performance* on the spectacular bends of the Grossglockner High Alpine Road.

To the event

Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9-13.8 l/100km; CO₂ emissions (combined): 316–313 g/km; CO₂ class: G

A yellow Audi convertible drives along a country road through green mountain scenery under a blue sky.

Audi Alps Tours

St. Anton am Arlberg | 7–10 August 2026

Every bend an opportunity: compare the dynamics of two drive technologies – the Audi R8 Spyder V10* and the all-electric Audi RS e-tron GT performance* amidst the majestic mountain scenery of the Austrian Alps. Ideal for anyone who wants to combine a passion for driving and performance.

To the event

Audi R8 Spyder V10 performance quattro: Fuel consumption (combined): 13.9–13.8 l/100 km; CO₂ emissions (combined): 316–313 g/km; CO₂ emission class: G

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